Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
The post Google Shopping ads so hot right now: the meteori…
Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
A self-service tool to fixed errors, add custom labels and more right in Merchant Center.
The post Google adds Merchant Center Feed Rules to make formatting shopping feeds easier appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
The post Trend observation: branded PPC ads get…
Do 50% of adults really not recognise ads in search results?
Around half of adults are unable to recognise ads in Google’s search results, according to a survey.
In new test for Google text ads, headlines are expanded without sacrificing ad copy
With right side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.
The post In new test for Google text ads, headlines are expanded without sacrificing ad copy appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Dynamic remarketing: not just for retailers anymore
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.
The post Dynamic remarketing…
Five reasons why GTIN should be your new favorite Google Shopping acronym
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeare…
What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after … read more
Google testing purple “Ad” label in Maps
The ad label matches the advertiser’s pin on the map.
The post Google testing purple “Ad” label in Maps appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
I Don’t Trust Google To Extract Data From Javascript, But…
Check out the “342 matches” snippet attached to the MadisonApartmentLiving.com result for “madison wi apartments“: That “342 matches” is only visible on the MadisonApartmentLiving home page when javascript is turned on: So not only is Google seeing content in JS, it considers a number + “matches” relevant enough to put it in the SERP snippet. […]
The post I Don’t Trust Google To Extract Data From Javascript, But… appeared first on Local SEO Guide.
Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI
With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their wish lists.
The post Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Better in-store attribution is here
Closing the online-offline attribution app is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.
The post Better in-store at…
Google’s annual livestream of AdWords and Analytics news to be held May 24
New research and product announcements will again largely revolve around mobile.
The post Google’s annual livestream of AdWords and Analytics news to be held May 24 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Top 9 reasons Google suspends local listings
Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them.
The post Top 9 reasons Google suspends local listings appeared first on Search Engine Land.
Please …
Google makes updates that will affect local search marketers
Ads now appear in Local Finder results, plus ads display differently in Google Maps.
The post Google makes updates that will affect local search marketers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
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Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
The post Brand bidding & PPC optimization: eff…
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
The post Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle] appeared first on Search Engine Land.
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Now you can capture Order IDs to mitigate double-conversion counting in AdWords
Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag.
The post Now you can capture Order IDs to mitigate double-conversion counting in AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.