Accelerated Mobile Pages (AMP): one year on – stats and infographic
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months.
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
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Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
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Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast streaming dongle.
Guide to Google ranking signals – Part 6: Trust, Authority and Expertise
This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating.
Exploring a newly-granted Google patent around social signals
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.
The post Exploring a newly-granted Google patent around social signals appeared firs…
Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
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Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Penguin 4.0: a link builder’s perspective
It’s been two weeks since Penguin 4.0 was officially announced.
AMP is one year old and growing fast, will it ultimately trump responsive design?
There are now 600 million AMP pages on 700,000 domains.
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Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes.
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The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
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PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
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The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.
Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date
Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.
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AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6.
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Give Google a break: Tackling paid links is harder than you may think
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
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Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform.
Google and Progressive Web Apps: the mobile experience and SEO
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
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Don’t let your business play possum with local search
Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.
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