AJAX, SEO & Sleeping At Night
If you have been doing SEO for the past few years, particularly for start-ups, chances are you have had to figure out how deal with SEO for Progressive Web Apps. Progressive Web Apps can be great for users but they are not always the most reliable for SEO. Google has not exactly been consistent in its […]
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Google sunsetting AdWords Converted Clicks in September
The Conversions metric finally takes over for AdWords’ original conversion tracking method.
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5 annoying AdWords bugs only the pros know
AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.
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Color fade: A history of Google ad labeling in search results
A look back at how Google has treated ads in search results from blue shading to the green label of today.
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AdWords Extended Text Ads are already among us
Several different sources confirmed to me that the new extended format for AdWords text ads has been extensively tested in the past months and their final release to all advertisers is imminent. Ads will pass from the current 25 characters title + 2 lines of 35 characters to 2 headlines of 30 characters each + 80 of descriptive […]
Post from Gianpaolo Lorusso
Data exploration from: An experiment in trying to predict Google rankings
Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America.
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Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it.
Images: three optimisation tips to help speed up your site
People like fast websites and so does Google.
Three of the most important data segmentations for any Google paid search analysis
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
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Google’s ban on payday & high-interest loan ads going into effect now
After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out.
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Soon, import call conversion data into AdWords for better attribution & optimization
Tracking call conversions will no longer be limited to measuring call length.
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An experiment in trying to predict Google rankings
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
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RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before.
Expanded Text Ads: Are they living up to the hype?
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
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The complete beginner’s guide to Schema.org markup
Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is … read more
AdWords managed accounts get a roll-up of individual account notifications
The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.
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Google rolling out price extensions for mobile text ads
The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile.
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Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
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Mobile brand CPCs on Google are climbing, finds Merkle
Increases started at the end of June and have only affected smartphone CPCs.
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Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop.
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