How one small word makes a huge difference on Google SERPs
Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type.
How do I make sure my site is mobile friendly? A checklist
Last week, Google’s Webmaster Trends Analyst John Mueller confirmed on Twitter that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out.
Google doubles down on native app experiences with Gboard, Chirp and Translate
Google puts high value in mobile user experience. The truthfulness of that statement can be tracked back as far Google’s first .mobi website 10 years ago, or when it launched the first iteration of its Android operating system in 2008.
Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google.
The post Google Product Listing Ads officially launch in Image search, among announcements for retailers appeared first on Search Engine Land.
Please visit Search Engine Land…
Google has banned payday loan PPC ads, but who benefits?
Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short repayment terms.
Google: No “current plans” for ads in Gboard
But, the new iOS keyboard app from Google sure looks like a big new opportunity for mobile search ads.
The post Google: No “current plans” for ads in Gboard appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google testing a carousel of Sitelink cards in search ads
Spotted on mobile, the carousel features individual cards that link to separate landing pages.
The post Google testing a carousel of Sitelink cards in search ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full artic…
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
GBoard SEO: Ready For Single Result Mobile SERPs?
I just downloaded GBoard, the new Google iOS app that replaces the standard iOS keyboard with a keyboard that allows you to search Google from the board itself – and the results show up as cards at the bottom of the browser. Check it out: Gboard appears when you start to search in an iOS […]
The post GBoard SEO: Ready For Single Result Mobile SERPs? appeared first on Local SEO Guide.
Google’s ban on payday loans estimated to cost millions in lost ad revenue
Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year.
The post Google’s ban on payday loans estimated to cost millions in lost ad revenue appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
The post SEM ad copy tips that you …
Pull Google Maps traffic data into AdWords with this script library
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.
The post Pull Google Maps traffic data into AdWords with this script library appeared fi…
Why you NEED to raise organic CTR’s (and how to do it)
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.
A script for getting granular AdWords account anomaly alerts
Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector.
The post A script for getting granular AdWords account anomaly alerts appeared…
Google bans ads for payday and high interest loans
As of July 13, the ads will no longer be accepted in AdWords.
The post Google bans ads for payday and high interest loans appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords Express now shows Google Analytics goal results
Small businesses can see how their ads convert from the AdWords Express dashboard.
The post AdWords Express now shows Google Analytics goal results appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Six fictional search engines we wish existed
There are still so many things that we’d love to be able to search for, which are unfortunately beyond the bounds of what is physically possible. Here are six fictional search engines that we only wish existed.
Google confirms live demo of new AdWords redesign will happen on May 24
A new screenshot shows how ad scheduling data might be presented in the updated interface.
The post Google confirms live demo of new AdWords redesign will happen on May 24 appeared first on Search Engine Land.
Please visit Search Engine Land for the …
Brand bidding & PPC optimization: future of brand protection (part 8)
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
The post Brand bidding & PPC optimizatio…