Google AdWords: the dos and don’ts of callout extensions
Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone.
With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
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The SEM automation primer
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
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Google now requires more reviews for Seller Ratings to show in ads
The higher threshold will put added pressure on smaller businesses to gather reviews.
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Spell-check your new expanded text ads with this AdWords script
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.
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3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!
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The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.
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Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.”
Business names start showing in AdWords Call Only ads
Branding in the headlines should please advertisers.
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Google testing Campaign Groups to forecast & track goal targets across multiple campaigns
Track conversion, spend or CPA performance for a set of campaigns.
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Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
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Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
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Google extends Drafts and Experiments to Display Network campaigns
The testing feature goes beyond search.
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Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
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Google AMP update: who benefits the most?
Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results.
AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more
Three new features arrive for small businesses using Google’s automated ad service.
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Now you can share results from the AdWords Ad Preview Tool with clients
Quickly let others see how ads appear in the search results.
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10 tips to get your website to the top of Google search
There are hundreds of things you can do to top Google search, this is a list concentrating on the more recent SEO developments.
Google adds new state-by-state voting guide for “how to vote” searches
Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots.
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Google adds Export to Report Editor option in AdWords
Users no longer have to generate Report Editor reports from scratch or rely on predefined options.
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