Could You Walk In Google’s Shoes? Making Tough Calls With Search Listings
It’s pretty easy to sit back and slam Google for how you think it should make decisions when it comes to search listings. It’s much harder to actually make those decisions, when you have a deeper understanding of all the implications involved. To experience this better, here’s a…
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Google Glass Gets Universal Search: News, Video, Sound Results & More
Google is giving Glass a taste of universal search results. The latest software update for Google Glass is out, and this one offers a significant expansion of the device’s search capabilities. Google sends out one major software update to Glass owners each month. The latest is known as XE9…
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Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale
In a video released today on the Google Webmaster Help YouTube channel, Google’s head of search spam, Matt Cutts said typically links that are nofollowed can’t hurt your rankings in Google. That being said, while most cases are that links that have the nofollow attribute on them will…
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New “Concessions” From Google Seek To Avoid EU Antitrust Penalties
According to Reuters the European Commission (EC) says Google has submitted a new settlement proposal with “further concessions” in its bid to end the antitrust inquiry against the company. If the parties fail to reach agreement the EC has the ability to fine Google a percentage of its…
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Bing To Include Local Product Inventory In Search Results
Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for display in search results. Local Corp. will supply in-stock product data from a range of mostly national-local retailers. The list of participating…
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Google’s Inadvertent Plan To Withhold Search Data & Create New Advertisers
How do you convince a bunch of publishers to buy ads on your service? If you’re Google, how about withholding data from those publishers about how people are finding their sites, as a way to drive them into your ad system? I don’t think Google planned for this to happen. But…
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AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization
Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of rolling out cross-account conversion tracking and se…
Foursquare Aims To Improve Venue Database By Expanding Superuser Program
Foursquare’s superuser program, now 40,000 people strong, is getting an overhaul. The company says it’ll soon launch an automated test that will make it easier for users to become superusers — they’re the ones with special privileges to edit business listings and venues in…
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Search Privacy Low On List Of Privacy Concerns For US Internet Users
Despite the fact that search history can be so revealing about people’s desires and interests, a new survey of US internet users finds that concern over search privacy — while significant — still ranks far behind other online privacy issues. The survey by the Pew Research Center…
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Google May Be Updating Their Algorithm But They Won’t Confirm It
Today, September 4th and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about the Google search results shifting and changing. In short, many SEOs and webmasters were complaining that their rankings in the Goog…
Topsy Becomes Definitive Twitter Search Engine
Social search and analytics provider Topsy announced that users can now search its index for every single tweet ever published since Twitter’s inception in 2006. This capability is very useful and likely makes Topsy an acquisition target (probably by Twitter). According to the site, there…
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What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager
According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google’s mobile SEO requirements. In light of Google’s focus on mobile, mobile SEO is something all companies should be considering –…
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10 Features Unique To Bing Ads That You Might Not Know About
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, soit can be hard to keep up with the different features offered in Bing Ads. AdWords…
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Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar
Want to know what the PageRank of a page is? The ability to easily do this using the Google Toolbar has gotten harder over the years, with the latest blow being no update in values for the past six months. The Google Toolbar is how non-tech savvy peopl…
Bing Ads Sneak Peeks Editor Updates, Acknowledges Burning Mac Version Question
Microsoft’s Ping Jen has posted a look at upcoming changes to Bing Ads Editor, the desktop tool for managing Bing Ads campaigns. The changes include an updated user interface (UI) and faster data uploading. The UI updates are designed to make the editor align with “what you’re…
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Twitter Now Shows Protected Tweets In Its Search Results, But Not All Can See Them
Twitter has made a small change in how it handles protected tweets in its search results. The company tweeted the news that some protected tweets will now be visible in search results — but they’ll only be visible to the user who has the protected account, and to that user’s…
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Foursquare Now: Update Intros Location-Aware Alerts
Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Based on the billions of check-ins, likes and and other social data Foursquare has accumulated, the updated app will…
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Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]
In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two y…
Google Gets 5,000 Reconsideration Requests Per Week
Google’s head of search spam, Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google Webmaster Tools. In January 2013, Google said they had taken manual action on 400,000 different web sites and averages about 5,000…
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Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome
Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner, which as of yesterday officially replaces the Keyword Tool. Looking at tweets over the past 7 days, “Keyword Tool” yields a sentiment score of…
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