Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue
Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth in search advertising revenue. Executive vice president and CFO Ann Hood said Microsoft experienced broad based revenue growth from a geographic perspective,…
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Yandex Posts Q3 2013 Revenue Growth Of 40 Percent
Russian search engine Yandex announced third quarter revenues this morning. The company saw strong growth for its overall business as well as for search-based advertising. Yandex said that total revenues grew roughly 40 percent vs. 2012. The vast major of the company’s revenue comes from…
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FAQ: All About The Banner Ad Test In Google’s Search Results
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introductio…
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day 1 keynote from Jason Calacanis who said that Google rules everything, that they were essentially evil. On Twitter yesterday Matt asked if…
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Why No PageRank Update? The “Pipeline” Is Broke & Google Isn’t Interested In Fixing It
We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not…
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Google Testing Huge Top Banner Ads For Branded Navigation Queries
Google has confirmed that they are testing incredibly large banner ad for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a…
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New Foursquare Homepage Offers Context, Time-Sensitive Recommendations
In its continuing bid to become more useful and to differentiate from competitors such as Yelp and Google, Foursquare introduced a redesigned homepage this week. There’s a signed-in and signed-out experience. The major difference between the two is friend activity and personalization. The new…
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Google’s Music Knowledge Graph With YouTube, Google Now, New Carousel & More
Part of Google’s big birthday event & Hummingbird announcement, Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician related search terms. For…
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Are Google Searches The Best Way To Highlight Discrimination Against Women?
The United Nations is continuing its admirable and proper work of highlighting discrimination against women around the world, but is using Google’s autocomplete feature the best way to do it? UN Women, a UN entity formed in July 2010 that focuses on gender equality and women’s rights,…
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Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…
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The Double Serving Myth: When One Company Monopolizes PPC Ad Results
Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets, advertises each site on AdWords and Bing Ads, shutting…
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Google Launches Shopping Campaigns To Ease PLA Management
While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the fact that setting up and managing Product Listing Ad campaigns for Google Shopping has been plagued with complexity. Today, Google announced a new…
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Google’s Matt Cutts: No Reason To Fret Over “strong” & “b” Tags
Today’s video from Google’s head of search spam Matt Cutts is a 2006 throwback where Matt reassures us that there is no difference between using <strong> or <b> tags when it comes to SEO best practices. The full question asks: In terms of SEO, what is the difference…
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Russian Search Engine Yandex Gives Mobile App Developers Free Real-Time Analytics Tool
Russia’s largest search engine Yandex has released its Yandex Metrica for Apps, a free analytics solution available to mobile developers worldwide. According to the announcement, the new analytics tool has been designed to work on Android, iOS and Windows Phone platforms, providing real-time…
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Google Expands International Targeting In AdWords
Google has tweaked how location targeting works for international searches. It’s a change that allows ads to be seen across countries, not just within countries, when the search query has local intent. According to today’s announcement, advertisers that use either the…
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People+, A People Search Directory App, Coming To Google Glass In 2014
People+, a people directory and search app that’s available now on iOS, is coming to Google Glass in 2014. The company bills its service as a “Wikipedia about professionals and companies,” and its unreleased Glass app was selected as a finalist this week at the DEMO Fall…
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Google Launches Expanded AdWords PLAs On Mobile Devices
Google rolled out product listing ads (PLAs) on mobile devices in March. Now the company has launched an updated display for PLAs on smartphones that allows more products to be displayed from the search results page. Users can swipe to see more PLAs fr…
Google Intros Android App For Managing Google Places Listings
Local business owners have a new tool for managing their Google Places For Business Listing. Mike Blumenthal got the scoop on the new Android app that lets SMBs update their business information, post update and photos to their Google+ Local Page, resp…
Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]
The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share…
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Homeward Bound: A Great Long-Form Ad For Google Maps
One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother. His brother doesn’t wake him up at their designated stop. When he…
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