An Important Lesson All Marketers Should Remember: Start Simple
Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our stuff in the next conference presentation? What will make our potential client choose our pitch? Will the client like the sound of my idea the […]
The post An Important Lesson All Marketers Should Remember: Start Simple appeared first on Builtvisible – A Creative Digital Agency.
There’s No Such Thing as Boring Content
There’s no such thing as “boring content”. Imagine the scenario. You’re a marketing consultant, hired to help bring a product into market. Very specialist item, limited audience, technical product, perhaps it’s an idea you’ve never come across as a concept before. “It’s difficult marketing in boring industries”. How does that sound to your client? Or […]
The post There’s No Such Thing as Boring Content appeared first on Builtvisible – A Creative Digital Agency.
The Single Best Career Tip You’ll Ever Hear
Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we don’t share the same careers). I’ve noticed that the people I admire most all tend to share very similar characteristics, and […]
The post The Single Best Career Tip You’ll Ever Hear appeared first on Builtvisible – A Creative Digital Agency.
Visual Maths: Accuracy in Art
In this instalment of our visual maths series, I wanted to look at real world accuracy in storytelling. As marketers, so much of what we do is in some way designed to tell compelling stories, and balancing the need to engage emotionally with the requirements of showing something that’s true to life. So I thought […]
The post Visual Maths: Accuracy in Art appeared first on Builtvisible – A Creative Digital Agency.
Visual Maths: A Brief History of Lighting in VFX
Light. From even before the moment a newborn baby opens it’s eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny ability to understand the way light falls on a scene […]
The post Visual Maths: A Brief History of Lighting in VFX appeared first on Builtvisible – A Creative Digital Agency.
SVG Examples in Content Marketing
Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competition to win links, competition with other SEO’s in the same vertical and, competition to catch the attention of our users […]
The post SVG Examples in Content Marketing appeared first on Builtvisible – A Creative Digital Agency.
Visual Maths: A Brief History of CGI
The web is no longer a thing for HTML pages only. Nowadays, thanks to advances in technology and broadband speeds, people are doing ever more adventurous things in web content production. However, with WebGL getting ever more usable and impressive, we thought it’d be a good idea to take a step back and look at […]
The post Visual Maths: A Brief History of CGI appeared first on Builtvisible – A Creative Digital Agency.
Exciting webGL Examples in the Wild
Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house development capabilities. We learn through sharing amazing examples with each other. Our policy is to always attempt to break down how something […]
The post Exciting webGL Examples in the Wild appeared first on Builtvisible – A Creative Digital Agency.
Eye on China: A Look At Baidu and Sina Weibo
China. Land of noodles, pandas, ravenous industrialisation and economic growth, boundless contradiction, and also a place where I happened to spend nearly five of my fledging post-university years working and travelling while gradually fine-tuning my Mandarin. Since my return to the UK last year I’ve been lucky enough to employ some of the skills I […]
The post Eye on China: A Look At Baidu and Sina Weibo appeared first on Builtvisible – A Creative Digital Agency.
Reflecting on ‘Messages in the Deep’
In the period running up to Mozcon 2014, Richard came to us with a proposition: he wanted us to market ourselves. We’d undergone a lot of change as a company, both in taking on some very talented newcomers and in rebuilding some of the fundamental processes governing how we go about production. This new project […]
The post Reflecting on ‘Messages in the Deep’ appeared first on Builtvisible – A Creative Digital Agency.
Company Culture: How Big A Role Does It Play?
Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working towards something awesome that we can all be proud of! While I’m […]
The post Company Culture: How Big A Role Does It Play? appeared first on Builtvisible – A Creative Digital Agency.
The Hierarchy of Effects – An Application Hypothesis
In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the links will be a by-product. Whilst being at uni, I thought a lot […]
The post The Hierarchy of Effects – An Application Hypothesis appeared first on Builtvisible – A Creative Digital Agency.
Competitive Content Analysis
My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of people you can outreach to. Aims: By the end of this article you […]
The post Competitive Content Analysis appeared first on Builtvisible – A Creative Digital Agency.
The Creative Process: An Overview
In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal to be (brand mentions, links, referrals, shares etc.), but you need a structure in place to keep the project on track and ensure that throughout managing […]
The post The Creative Process: An Overview appeared first on Builtvisible – A Creative Digital Agency.
A Nutshell Guide To a Successful Office Move
Joining the Builtvisible team just over two years ago I have always had the exciting task of getting us from A to B with our office moves. In December 2013 we made the decision that we were close to growing out of our lovely Shoreditch High Street office and therefore ready to begin the search […]
The post A Nutshell Guide To a Successful Office Move appeared first on Builtvisible – A Creative Digital Agency.
Are You The Leader We’re Looking For?
What are your goals? Where do you see yourself in 5 years? Our US business is looking for a general, operational and administrative manager, someone who’s ready to lead our wonderfully talented (and very lovely) US team. Someone who’s ready to take a brave leap and help grow a company. Someone to lead, organize and […]
The post Are You The Leader We’re Looking For? appeared first on Builtvisible – A Creative Digital Agency.
The Content Lifecycle
Recently outside of my daily digital marketing role I have been expanding my skills in nature photography and advancing my iPhoneography photography skills, as this is a passion of mine. What I’m learning during this process of advancement, is you can use certain methods of creativity in photography to implement in your daily working content […]
The post The Content Lifecycle appeared first on Builtvisible – A Creative Digital Agency.
Front-Trends 2014 : You should go !
Warsaw, the capital and largest city in Poland with 1.7 million residents and very beautiful Old Town, recognised by UNESCO on the list of world heritage sites. This what most of human beings know about Warsaw, but for people focused on front-end development, UX and design once a year it is the location for one […]
The post Front-Trends 2014 : You should go ! appeared first on Builtvisible – A Creative Digital Agency.
Bossing Outreach
This is my first blog post as part of the Builtvisible team, so I hope everyone enjoys it! Since joining at the beginning of March, I’ve built a bit of a reputation internally for link building, something I’ve enjoyed a lot of success doing in my two and a half years in digital marketing. I […]
The post Bossing Outreach appeared first on Builtvisible – A Creative Digital Agency.
Learning Front-End – Brighton SEO 2014
“SEO’s don’t need to code.” Strictly speaking this is true, but it’s a bit like saying it’s not worth learning your times tables. Sure, you can cruise along just fine without this skill – by relying on a calculator or copying the kid next to you – but it’s almost certainly going to make your […]
The post Learning Front-End – Brighton SEO 2014 appeared first on Builtvisible – A Creative Digital Agency.