Updated: SEO For Beginners
If you are new to SEO, I hope you’ll find my updated ‘beginners guide’ to search engine optimisation of use. Please share if you do :)
You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
Create Unique Meta Descriptions For Scraper Sites Benefit Only
Here’s an old school geeky test set to illustrate something I’ve long wondered about. Google has said for years “create unique meta descriptions”. If you follow that advice to the letter – all you are doing is giving somebody else free text for their spam site. A good unique meta description only increases click through rate if the page […]
Beware: Google Penguin 3 Imminent in 2014
It’s guaranteed you’ll hear a lot about “Penguin 3” from seo experts over the next few months. It’s not something you want to experience for yourself. Here’s my take (from the UK)….
Observation on Traffic Declines and Ranking Fluctuations in Google SERPS
When can your site be 100% RELEVANT and 100% NOT RELEVANT? When Google flicks a switch…. that’s when.
Google Censoring Negative Predictive Searches in Celebrity AutoComplete Results in the UK
Is Google censoring autocomplete suggestions on celeb searches in the UK? You decide…
Kiss Goodbye To Google Authorship Photos In Google SERPS
Google Authorship profile pictures are being removed from Google.co.uk as of today, which is a pity.
Updated – Linkbuilding Tips For Beginners
I’ve updated my beginner’s guide on link building on the Hobo site. Link building is VERY RISKY in 2014 – there’s some things you should know to avoid year-long traffic penalties in Google. PS – I’ve been nominated as an influential seo in the UK. If you have a minute, I’d really appreciate you helping me […]
Do Not Expect A Further Google Pagerank Update in 2013
Google’s Matt Cutts announces that a further PR update in 2013 would be unlikely.
Try Our New Free SEO Training Tool
So Marty and I have made a few tools over the last year to help us do a few things quicker. Our focus has been on tools that quickly audit a page, quickly extract keyword research data, quickly extract back link data, manage unnatural links, create fast reports, that sort of thing. We’re not finished […]
10 Things I Care More About Than Google Plus Votes
There was a bit of a fuss yesterday on whether or not votes (or related activity) on Google’s social network leads to better rankings. The title of this article popped into my head, and the following ten items presented themselves as 10 things I care more about than Google +1s. Google’s classification system: How Google […]
What Does Google Mean By A Level Playing Field?
What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people […]
Verdict: A ‘Prolonged, Sustained’ Sin Bin For Google Manual Actions On Artificial Links
The penalty box (sometimes called the sin bin, bad box, or simply bin) is the area in ice hockey, rugby league, rugby union and some other sports where a player sits to serve the time of a given penalty, for an offense not severe enough to merit outright expulsion from the contest. If… Google identifies you have unnatural links pointing at your site, and a […]
Matt Cutts debunks Google Plus Votes as Important Ranking Factors
There’s a lot of strange seo news about at the moment, because of ‘correlation’ studies showing Google Plus votes as correlating with high rankings. I chimed in: google plus votes are not the no1 ranking factor. You can tell, by looking. — Shaun Anderson (@Hobo_Web) August 20, 2013 … though somebody with a lot […]
Unnatural Links Warning? Those Backlinks Will Need MANUALLY Reviewed
There’s no one tool out there I trust more than myself to identify problematic links in a backlink profile. A tool can work out obvious spammy sites but no link analysis tool can determine out overall intent of every site or every link, on every occasion. I’ve lost count of the amount of times I have […]
Which Search Engine Gives The Best Linkbuilding Advice?
Unless you have no clue about what is going on and think GooglePlus counts are the number one ranking factor, you’ll realise building high quality links to your site is STILL the single most important thing you can be doing to improve the rank of an already relevant page (if you haven’t been doing anything shady […]
The Simplest White Hat SEO Tip?
Somebody asked me about this and I thought what was probably the most simple thing anyone can do. The chart above illustrates a reasonably valuable 4 word term I noticed a page I had didn’t rank high in Google for, but I thought probably should and could rank for, with this simple seo technique. I […]
Ding Ding. Google v Payday Loans SERPS in the UK
Google has declared they are rolling out more changes to combat ‘spammy’ SERPS (Search Engine Results Pages) like “payday loans”. What’s interesting is Google doesn’t often tell us a specific SERP is getting cleaned up. It’s a bit like a fight after school. It’s worth watching I think if you are interested in SEO. We just started a […]
Website Lost Rankings in Google? Say Hello to Penguin 2.
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, […]
How To Put Your Company Logo On Google SERPS
You can now put your company logo on search results using simple code, placed on the home page of your website: Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as […]
Free Rank Checker
This is a simple and fairly accurate online free rank checker – and you can check up to 100 keywords per url for free. I’ve been playing about with it and it is very simple to use. Using this rank checker is very easy and you can track up to 100 words per domain and up […]
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