Category: Microsoft Bing Ads (formerly adCenter)

Microsoft Advertising added a new feature for its ad platform for supporting multiple images for its search ads. This uses a new feature named multi-image extensions and is available currently only in the US.

Last October, Microsoft announced a major redesign for its Microsoft Advertising platform. Ten months later, Microsoft said “the redesign is now rolling out to all advertisers within the next several weeks.”

Microsoft has released version 11.28 of the Microsoft Advertising Editor yesterday. The new features and upgrades include associate audiences with campaigns, use recommendations to enhance your campaigns, advanced search and filtering and more.

In April Google allowed free listings within the Google Shopping tab and then expanded it to the main Google web search results. Bing seems to be following suit and allowing free product listings in the Bing Shopping tab of search. But those free prod…

Microsoft announced yesterday it is offering free high quality images from ShutterStock for use in Microsoft Advertising’s image ads. “To help you find the right images for your campaigns, we’re partnering with Shutterstock to provide you free access …

Just a reminder, if you have your Microsoft Advertising ads as standard text ads, they will be migrated to expanded text ads on March 31st. Microsoft sent out a reminder about this on Twitter yesterday.

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment.

I am always beating up on Google, so let’s give Bing a hard time as well. As Scott Jackson pointed out to me on Twitter this morning, the Microsoft Advertising labels in the Bing search results are incredibly hard to notice as well. Those ads use to …

Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit.

Microsoft announced that it has redesigned the Microsoft Advertising Editor, formerly known as Bing Ads Editor. This is available for both Windows and Mac.

Microsoft announced this morning that it has redesigned the Microsoft Advertising (formerly Bing ads, formerly adCenter) interface. Microsoft said it released a “series of changes to modernize the look, feel, and functionality of our product.”

I am getting a bit tired of all the rebranding – I mean, not just with Microsoft’s search engine services. Microsoft Search, Live Search, Bing Search. Microsoft adCenter to Bing Ads and now to Microsoft Advertising. Google went from AdWords after 18 …

Bing Ads announced a new feature that allows you to set up recurring insertion orders. That should help agencies and advertisers not forget to manually create IOs for their ad campaigns.

Bing sent out a final reminder this morning that today is the last day you can use version 11 of the Bing Ads API. You need to migrate to version 12 if you want to still use the Bing Ads API, version 11 will not work tomorrow.

Bing announced 10 days ago that they are now strongly recommending that you switch all your ad URLs from HTTP to HTTPS. “Bing Ads strongly recommends you update your URLs to use the HTTPS protocol instead of HTTP…

Bing announced they have launched automated extensions that are powered based off of AI, artificial intelligence…

Bing Ads announced yesterday they launched enhancements to the targeting settings and dimensions tab. Specifically it now allows you to manage your targeting in bulk and shows you performance metrics inline through new location targeting, ad schedule …

Bing announced they are not going to be allowing advertisements on the Bing Ads search network for recreational guns or any sort of gun accessory after July 1, 2018…

Advertisers who want to use Bing Ads to promote the sale of cryptocurrency, the digital asset such as Bitcoin and others, are not going to be able to do so in June. Bing announced they will be disallow cryptocurrency advertising on their platform…
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Bing announced they have improved the import feature from Google AdWords to Bing Ads. Specifically you can now import more from Google to Bing…