-14% CPS and +30% Revenue Using PMAX Migration Tool

Preparing for the Upgrade to Performance Max (PMAX) Campaigns

Official Timeline

The time is upon us… Smart Shopping campaigns will soon be sunset and part of a distant memory like ETAs. So, if you haven’t already, now is the time to start transitioning to a Performance Max strategy to continue reaping the benefits of the Smart Shopping format.…

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We Tested Display Expansion for Search & Here’s What We Found

Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize performance.

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