How to automate yourself to success in PPC
Looking for how to automate PPC in 2019? Here are the essential do’s and don’ts of bid automation and content creation in Google Ads.
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PPC advertising: Eight questions your boss will ask
Trying to convince your boss that PPC is the right move for your business? Here are eight PPC advertising questions she’s likely to ask you.
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Google Ads conversion rates by industry: How do you compare?
See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million in spend.
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What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending stories.
The post What people search for: Tools for trends appeared first on Search Engine Watch.
What You Need to Know About the New Google Expanded Text Ad Format
Google’s UI isn’t the only thing that’s changing – Google is now expanding their text ads to include 3 headlines AND an extra description line, and we’re not mad about it.
Tell me more…
Currently, Google allows 2 headlines at 30 characters each, with 1 description line at 80 characters for an expanded text ad.…
The post What You Need to Know About the New Google Expanded Text Ad Format appeared first on Seer Interactive.
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in … read more
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
The post Can you manage your inventory with Google Shopping? appeared first on Search Engine Land…
Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords
Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These…
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