Google Ads Guide: Creating, Managing & Leveraging Audiences
Google Ads has several options for targeting or excluding users from campaigns based on specific demographics, shared interests, and more.
In this post, we’ll be walking through each of the different Audience Types that you can leverage for targeting in your Google Ads campaigns. …
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The five latest Google Ads features and how to make the most of them
SEISO’s guide to testing the latest Google Ads features and how to let them work for you
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Google Analytics Guide: Remarketing Audiences
This post was written by Claire Dabney & Sonika Chandra.
Remarketing Audience Overview
If you haven’t dabbled in creating remarketing audiences using Google Analytics yet, odds are you’ve probably heard the term remarketing audiences before (if not don’t worry we will cover it in this post).…
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What Does Google Ads Match Type Update Mean for Search?
At its core, Google Ads main priority is to connect businesses with the right audience at the right time. Google wants both the advertiser and the searcher to find value in the experience, therefore the engine is constantly evolving to better understand intent and thus drive value for both sides. …
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Google Ads new features: Five tips for your Google Ads campaigns
As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns.
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Google Ads is phasing out Gmail ads – are Discovery ads the answer?
Marketers are all too familiar with Google’s ever-changing product updates; if you mention the word “core update” to an SEO, make sure there isn’t anything breakable near them. On the PPC side, the limiting of keywords in the search terms report caused a stir (and rightfully so) and in December, they announced a new update […]
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Top four SEO myths debunked: Director’s cut
Victorious’ Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more.
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Google Ads Survival Guide During COVID-19: How to Overcome The Challenges
If your business has been struggling with COVID-19 issues, this post can help you set up a strategy to tackle Google Ads and the ever-changing advertising market.
Post from Hannah O’Brien
Google Ads Guide: Responsive Display Ads
What are Responsive Display Ads (RDAs)?
Responsive Display Ads are one of Google’s Smart Creative solutions. Similar to Responsive Search Ads, RDAs let advertisers upload assets (headlines, descriptions, images, logos), which Google will rotate and optimize based on expected performance.…
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Google Ads Guide: How to Leverage Responsive Search Ads
Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction.
Have you ever wondered what ad copy resonates best with your target audience?
“Yes!” you exclaim.…
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Update Your Google Ads Tags for CCPA Compliance
Yes, it’s another article about how you can adjust your advertising settings to be CCPA compliant. Let’s help you get to the information you need:
- How does CCPA/Restricted Data Processing affect Google Ads?
- What are my options to be CCPA compliant in Google Ads?
…
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How to Use Negative Keywords in PPC Campaigns
How to Find Negative Keywords in Google Ads
What is a Negative Keyword in Google Ads?
While standard keywords tell Google what kind of traffic you want to show for, negative keywords prevent your ad from being shown for specific words or phrases, hel…
How to Use Call Extensions in Google Ads
How to Use Call Extensions in Google Ads
This blog post will cover what call extensions are, how to add numbers to respective campaigns, and ways you can use that data later on! Here are you steps you’ll learn to take for using Call Extensions:
✅ Select your phone numbers; personal, business, or redirect
✅ Create a spreadsheet to keep track of each number
✅ Log in to your Google Ads account
✅ On the left-hand panel click Ads & extensions
✅ Click Extensions
✅ Click the blue circle with the white plus sign inside to set up your first number
✅ Select the Call extension option
✅ Choose Account, Campaign, or Ad Group
✅ Turn on Call Reporting
✅ Enter your phone number or other applicable fields under Advanced options
✅ Save your number and you’re done!…
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Know Your Data “Blindspots” for Every Google Ads Campaign Type
Our team has been hard at work doing amazing things with the data we get from our clients’ Google Ads campaigns. In just the past few months, we’ve shown you things like:
- Bringing paid search term data together with organic rankings at scale to find ways for our ALL of Seer’s clients to pivot and quickly make informed decisions for pulling back on budgets in the middle of a global pandemic.
…
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How to Use Optimization Score to Stay Ahead of Your Competition
What is Optimization Score
Optimization score, fondly referred to as ‘Optiscore’ at Seer Interactive, surfaces relevant optimization recommendations and estimates the impact of their implementation on various campaigns & account’s performance. Optimization Score runs from 0% to 100%, with 100% meaning that your account is optimized to perform at its full potential. …
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Google Ads Guide: Dynamic Search Ads
The Pitfalls of Standard Keyword Coverage
According to Google, 15% of searches are brand new, every single day.
While broad match keywords cast a wide net and let us pick up some of the more unique, longer-tail, and close-variant searches, we still h…
Leveraging Custom Labels in your Shopping Feed
What are Custom Labels?
Custom Labels are blank fields within a Google Shopping feed that allow retailers to organize Shopping campaigns based on product groupings. While basic feeds contain generalized product attributes such as product type, brand, and size, custom labels allow for efficient product groupings to better allocate spend and increase ROI long term.…
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Google Ads Guide: Using RSAs in Your PPC Campaigns
First off, what are RSAs?
They’re your next favorite ad type.
These ads allow you to create and use multiple headlines and descriptions within a campaign. Over time, Google tests the different combinations provided to see which assets perform best (allow a 30-day window).…
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3 Myths About Smart Shopping – Uncovered
This post was written by Chris Evans and Vanessa Rodriguez.
What Do Current Marketers Believe about Smart Shopping?
Over the past year, Google’s Smart Shopping format has been a topic of frequent debate among marketers, largely due to its perceived lack of transparency.…
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Is SEO dead in 2020?
Wondering if you should invest hard-earned cash in SEO, if it’s still a viable marketing strategy for 2020, or whether to spend more wisely elsewhere? Read on.
The post Is SEO dead in 2020? appeared first on Search Engine Watch.