Category: google ads

Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.

Affected users can’t create or publish new messages within the platform’s privacy and messaging area.

The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.

U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims.

You can now easily customize your reports with the free “Solutions” tool available in the Tools section of Google Ads.

The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.

Dan Taylor, Google’s vice president of Global Advertising Strategies, is urging advertisers to act now.

Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.

Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.

Advertisers are raising concerns about Google’s lack of transparency around PMax performance data

A new study looks into how SGE impacts different ad types as well as ad placement within Google’s SERPs.

The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.