4 advanced GPT-4 capabilities to level up your PPC efforts
Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
Google investigating widespread issue impacting Ad Manager
Google expects to resolve the issue for all users in the near future but has not provided a specific timeframe for the fix.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Google Local Service Ads “Highly Rated” Label
Google is testing showing a “highly rated” label on the Google Local Services Ads (LSAs) listings. These are also named Google Screened, as you can see. I guess this filters LSAs by those that have high ratings by users.
New Google Ads Bulk Actions Solutions Option
Google seems to be testing a new option under the Google Ads “bulk actions” named “solutions.” Solutions gives you account summaries, ad performance and account anomaly detection options.
Google launching Technical ad delivery support on AdMob inventory
Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here’s where you should focus now.
Google Ads Tests New Card Shaded Format
Google Ads may be testing a new ad format that look more like those perspectives, where the ads are in these tall boxes or cards and those cards are on shaded backgrounds. Have you seen these before?
Yelp rolls out live support consultations for advertisers
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.
Google search CPCs up 19%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Google Ads Reports Moving To New Location
Google seems to be testing moving the reports around in the Google Ads advertiser console. There is a bit of a debate amongst advertisers if this is a good change or not.
Some advertisers are unable to access Google Ads
Google has confirmed it is investigating reports of these issues and is working on a fix.
Google Ads moves reports to new location in latest UI update
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google tests ‘highly rated’ call out for Local Services ads
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
Google Ads AI Conversational Experience Now Available To Globally In English
Google has officially and fully launched the Google Ads AI conversational experience to all advertisers globally in English. Plus, it is now using Gemini, Google’s latest multimodal generative AI model.
Advertisers & Agencies Frustrated With Lack Of Google Ads Support
Advertisers and agencies seem beyond frustrated by the lack of support from the Google Ads support team. Nicola Agius covered it incredibly well, she said, “Google Ads customer service has plummeted to an unacceptable all-time low, according to search …
Google Ads Gains New Campaign Level Headlines & Descriptions Options
Google Ads is either beta testing or slowly releasing a feature to let you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run at certain times or stick them on specific p…
What’s Google Ads Sensitive Event Policy
Google has posted a clarification of what it calls its sensitive event policy under the Inappropriate content policy within Google Ads. This applies to Google Ads, Google Merchant Center, Google AdSense, Admob and more.
Google Ads PMax Auction Insights Box Adds Competitive Data
Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors entering and exiting”.