Google Ads Adding New Optional Verification This Month
Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verificatio…
3 PPC KPIs to track and measure success
Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Google Ads rolls out new design to all markets on Aug. 30
Google Ads is rolling out a new, more organized design to all markets on August 30, 2024, retiring the old interface.
Google Ads API v17 released with new features, changes
Google Ads API v17 comes with new features and changes that impact resource usage policies, batch processing, reporting capabilities and more.
Google launches Accelerate with Google resource hub for advertisers
Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.
Google Ads Rolling Out New Ads Design Starting On August 30 (Goodbye Old Design)
In March 2023 Google began testing a new design for the Google Ads advertiser console. Google announced that it will start to roll out this new design to all advertisers starting on August 30, 2024 and will sunset the all design.
Google Ads launches Brand Recommendations powered by AI
Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here’s what it means for search marketers.
Google Ads API Version 17 Now Available
Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax and match type reporting, plus much more.
Google sued by publishers over alleged pirate textbook promotion
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google Ads inviting some advertisers to join Advisors Community
Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.
5 ways advertisers can prepare for Google’s AI Overviews
With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Google Notifies Advertisers & Analytics Users Over New US Privacy Laws
Last week, Google emailed its Google Ads and Google Analytics users with a heads-up about new privacy laws coming to some states in the United States. This involves topics around restricted data processing control and universal opt-out mechanisms.
Google to honor new privacy laws and user opt-outs
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Lead gen vs. ecommerce: How to tailor your PPC strategies for success
Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.
Google adds opt-in for Video Enhancements for ads
You can now opt into Google’s new video enhancements tool that uses AI to automatically generate multiple video formats.
4 ways to check your website’s Google consent mode setup
Stay compliant with Google’s consent mode v2 requirements. Here’s how to verify your consent configuration across Google Ads, GA4 and more.
A guide to ad variations in Google Ads
Learn to set up clean A/B tests using Google Ads’ ad variations feature and get ideas for high-impact tests to run.