Google Ads Tests New Diagnostics Insights View UI Causing Ad Strength Pinning Concerns
Google is testing a new user interface treatment for the Google Ads diagnostic insights view. This new UI highlighted an issue with low ad strength that drove a lot of concern within the PPC community. In short, Ginny Marvin, Google’s Ads Liaison, said…
Google Ads Posted Zero New Feature Announcements In March 2024
Google Ads has not posted a new feature announcement in its new features & announcements help document in all of March 2024 (I know March is not over yet, but it almost is).
Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads
Google has released the 2023 Google Ads safety report sharing that Google has removed 5.5 billion ads, suspended 12.7 million advertiser accounts and restricted ads from showing up on 2.1 billion publisher pages. That is about 6% more ads removed, 90% …
Google Updates Its Definition Of Top Ads; They May Not Be At The Top
Back in October we reported that Google has confirmed its search ads, Google Ads, can show up mixed in the middle of the organic search results. Now Google is updating its help documentation to change the definition of top ads to say the ads may appear…
Google Ads Adds Share Ad Preview For Performance Max
Google is now rolling out the ability to share ad campaigns within Google Ads for Performance Max campaigns without the need for the person you are sharing it with to have a Google Ads account. This is a new Share Ad Preview button available in Google …
Google changes definition of ‘top ads’
A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics.
Google changes definition of ‘top ads’
A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics.
Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023
The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.
Exploring Meridian, Google’s new open-source marketing mix model
Dive into Meridian’s capabilities, limitations and how it compares to Meta’s Robyn in the evolving MMM landscape.
Google Local Service Ads Sends Email Asking You To Upload Photos
Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, “Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out.” But don’t LSAs al…
Google publishes Performance Max developer guide
The new guide offers simplified access to all the necessary information required to build PMax integrations.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Un-silo your PPC campaigns: 4 tactics for more cohesive marketing
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
Google Ads Report Editor exporting zeros; Google is investigating
Google is investigating the exporting issues with Google Ads Report Editor.
Google Search Ads 360 gains retail media capabilities
Google said this will increase efficiency and scale for retail media with self-service.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
How to analyze Performance Max search terms insights for PPC success
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here’s how to analyze it PPC optimization.
6 tips for better PPC ad copy
Make every ad impression count with these tips for writing high-converting PPC ad copy.