Google turns off Universal Analytics July 1: What you need to know

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Local Service Ads Coming To Google Maps On iOS
Google is notifying some advertisers that use Google’s Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of the Google Maps app and then expand to other platforms and surfaces from there.
Google streamlining YouTube, Display ad content controls

Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Display & Video 360 instant reports coming to Bid Manager API

Google’s DV360’s real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
7 tips for conducting Google Ads audits

Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
Google’s $2.3 million check secures bench trial in adtech antitrust case

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Google Ads Forcing Some Advertisers Off Credit Card Payments
Google Ads is forcing many of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper check. If you do not comply by July 31, 2024, your account can be suspended.
Google Now Allow Some Opioid Painkillers Ads
Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting or selling them. The example given is that you can have ads to discuss public policy solutions for opioid painkil…
Google Ads phasing out card payments

Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.
Google Tests New Call & Location Extension Ad Format
Google may be testing a new call extension and location extension ad format. This format shows up as a carousel of links or buttons that you can scroll through below the ad snippet in the search results.
Google’s auto-pause for idle keywords: overreach or overdue?

Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.
Google Ads Adding New Optional Verification This Month
Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verificatio…
3 PPC KPIs to track and measure success

Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.
Google Ad Manager updates give publishers more creative controls

Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Google Ads rolls out new design to all markets on Aug. 30

Google Ads is rolling out a new, more organized design to all markets on August 30, 2024, retiring the old interface.
Google Ads API v17 released with new features, changes

Google Ads API v17 comes with new features and changes that impact resource usage policies, batch processing, reporting capabilities and more.
Google launches Accelerate with Google resource hub for advertisers

Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.
Google Ads Rolling Out New Ads Design Starting On August 30 (Goodbye Old Design)
In March 2023 Google began testing a new design for the Google Ads advertiser console. Google announced that it will start to roll out this new design to all advertisers starting on August 30, 2024 and will sunset the all design.
Google Ads launches Brand Recommendations powered by AI

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
Generative AI’s role in shaping the future of advertising

Generative AI is set to revolutionize advertising and enhance the future of search. Here’s what it means for search marketers.