Category: google ads

Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding.

Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the…

There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug.

Google Ads seems to be rolling out a new tab in its image assets library named “Merchant products.” This tab shows images you uploaded to your linked Google Merchant Center account.

Google will automatically link Google Ads and Google Merchant Center accounts by October 3, 2024. Google emailed some advertisers who have yet to link those accounts about the change.

Google Ads sent out a notice that it is changing its Content Suitability policy for Parked Domains in Google. Google will opt out new accounts from serving ads on parked domains starting next month, October 2024.

Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy.

Google Ads has improved its ads reporting specifically, with the product reports now showing category-level insights. You can see the performance, demand trends, and actionable recommendations for your e-commerce campaigns.

Google has this ad format, I don’t think it is new, but it is titled “Here are some in the area.” These look like a version of Local Service Ads, but they look different.

Some advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their bid strategy from one option to another.

Google’s Looker Studio has lost access to the Google Ads Auction Insights fields as of August 24, 2024 for new data sources. Then after September 23, 2024 it will no longer be available for existing data sources.

Google Ads announced a number of updates yesterday, across new reporting, shopping tools and more ad features, including, of course, AI ad features. “To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, tod…

Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named “internal tools.” There is a lock icon for the internal tools button and when you click on it, it has the headline “audience builder.”