Google Ads Gains New Checkbox: Altered Or Synthetic Content
As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to be adding a checkbox for these ads to check off if these ads use “Al…
Google Ads To Allow Fantasy Sports & Lottery Couriers Ads In Many States
Google has posted that it begin to accept and run ads for Daily Fantasy Sports and lottery couriers in many states within the United States. This change goes into affect on July 15, 2024 and advertisers must apply for certification.
Google expands conversion tracking for Merchant Center

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Microsoft Advertising launches Property Center and expands Lodging Campaigns

Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Google expands Audience Signal Targeting to App campaigns

This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Google expands Product Studio to new markets, adds features

Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Google Product Studio Expands To More Counties, Adds File Uploads & New Themes
Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional seasonal-themed templates.
New Google Ads WordPress Conversion Google Tag Code
Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites.
A guide to Google Ads for regulated and sensitive categories

Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.
Google Ads Changes Query Matching & Brand Controls – Advertisers Happy
Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative keywords now block misspellings, and changes to brand in…
Google Ads unveils major updates to search query matching

The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.
Google Ads Tests tROAS Insight Box for PMAX & Standard Shopping
Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including …
Google tightens AdSense consent rules for Swiss users

Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
Google tightens AdSense consent rules for Swiss users

Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
New tROAS Insight Box for shopping campaigns in Google Ads

Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
Google Ads launches Cross-Media Reach Measurement for video campaigns

This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
Google Automated Local Services Ads Lead Credits Coming
Google announced it is rolling out Automated Local Services Ads lead credits next month, which should “credit the same or more leads on average,” than the old system. This will replace the manual lead credit methods, and use machine learning to proces…
Google rolls out new shopping tools ahead of summer sales

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Google tightens EU consent rules for Customer Match ads

The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
Google Ads To Bring Automatically Created Assets To Ad Level?
There are reports that a change is coming to Google Ads ACA, Automatically Created Assets, that will bring this feature to the ad level. Anthony Higman said on X, “they are now adding them in at the ad level, to “fill the gaps in RSA’s” and they will …