Google Local Service Ads Automated Lead Dispute System
A few weeks ago, Google announced it is doing away with how it does credits and disputes for Local Service Ads and is switching to an automated system. It seems like that system is now live, up and running.
Google Ads Tacks On Canadian Advertisers A 2.5% Surcharge
Google notified advertisers in Canada they are charging a 2.5% surcharge on top of everything for buying ads on Google. This is on top of many of these advertisers losing the credit card payment option, which was as good as cash for many of them.
Separate Ad Group In Google Ads Can Remove AI-Theming
Ginny Marvin, Google’s Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in di…
Google To Allow Pubic Hair Grooming Ads In September 2024
Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search.
Google Ads Reporting & Some Interfaces Are Down For Advertisers
Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product Groups and Listing Groups pages are down across the web inte…
8 free tools for PPC reporting

Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Google Ads Click-To WhatsApp Messages
Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads in Google Ads, these can lead some users to WhatsApp.
Google Ads Launches New PMax Reporting Updates & AI Generation Tools
Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editi…
Data: How often Google mixes ads into organic results

New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
Better RSA creation and optimization in 3 steps

Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy.
New Google Ads Google Merchant Center Feed Integration In AI Image Editor
Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your Google Ads account. The images will then be stored and available for use in t…
New Google Ads Format “For Your Consideration”
Google may be testing a new search ad format named “for your consideration.” These ads, at least in the example below, show hotel websites that you can go to to find hotels in the area. This may work for other categories of queries, outside of hotels, …
Google streamlines ad creation with Merchant Center-Ads integration

Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
Report: How Often Google Mixes Ads Into Organic Search Results
Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to account for this change. New data from Semrush shows just how often Google mixes…
Google Again: We Will Test Ads In AI Overviews Soon
Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call on Tuesday night. He said, “soon we’ll actually start testing search and…
Google Local Service Ads Shows Phone Number On Hover
Google Local Service Ads can now show the business’s phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand the ad to show the advertiser’s phone number.
Google’s AI push reshapes ad landscape as privacy concerns linger

Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
How to recover from Google Ads performance drops

Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
New Google Local Service Ads Budget Options
Google has added new ad budget options and features to Local Service Ads. You can now set a maximum monthly ad spend limit for the month for some accounts.
Google offers enhanced conversions consultations

Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.