Google Ads Improved Console Sidebar Navigation
Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and sub-menu options.
Google Product Studio launches AI-generated video creation tool
This is now rolling out to US based merchants.
Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Google Search Showing Competitor Ads Above Local Reviews
Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing.
Google Ads Adds Negative Keyword Tab in Keyword Planner
Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns.
Google Tests Sponsored Ad Label Variations
Google is testing multiple variations of the sponsored ad label in its search results. These are more subtle than the huge ad sponsored labels we saw weeks ago. Google is testing adding “by” or | or ‘¢ or : between the sponsored label and the site name…
Google Ads Send Message On WhatsApp Tests
Google Ads is testing variations of its Click-To WhatsApp Messages feature. This feature is only available in select regions, but it allows you to enable searchers to click on a “send message on WhatsApp” button. Google is testing various styles of tha…
Google Tests Local Services Ads Without Attorney Photos
Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not of its attornies.
Google AI Overview ads launch on mobile in U.S.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?
Branded keywords: How Google Ads drives up CPCs
Rising CPCs on branded keywords? Here’s why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.
Google Ads With Images & Map Carousel
Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Google Ads Outage This Morning Being Restored
Google Ads had an outage that started at around 3am ET on Tuesday October 1st. The issue is now mostly resolved, but many advertisers were unable to access their Google Ads accounts and campaigns for a few hours this morning.
Why you should turn off optimized targeting in GDN today
This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.
Google Local Service Ads TCPL (Target Cost Per Lead)
Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Servi…
Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more.
TikTok Search Ads Campaign launch in U.S.
Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Google Ads With Ten Sitelinks – A Bug
Google Ads can show a nice number of sitelinks under the ad, as sitelink extensions. But I’ve never seen Google show 10 sitelinks under a single sponsored listing. Google did respond saying “this is not intended,” which implies this is some weird bug.
Mastering Performance Max using scripts
Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.