Better RSA creation and optimization in 3 steps

Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy.
New Google Ads Google Merchant Center Feed Integration In AI Image Editor
Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your Google Ads account. The images will then be stored and available for use in t…
New Google Ads Format “For Your Consideration”
Google may be testing a new search ad format named “for your consideration.” These ads, at least in the example below, show hotel websites that you can go to to find hotels in the area. This may work for other categories of queries, outside of hotels, …
Google streamlines ad creation with Merchant Center-Ads integration

Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
Report: How Often Google Mixes Ads Into Organic Search Results
Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to account for this change. New data from Semrush shows just how often Google mixes…
Google Again: We Will Test Ads In AI Overviews Soon
Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call on Tuesday night. He said, “soon we’ll actually start testing search and…
Google Local Service Ads Shows Phone Number On Hover
Google Local Service Ads can now show the business’s phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand the ad to show the advertiser’s phone number.
Google’s AI push reshapes ad landscape as privacy concerns linger

Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
How to recover from Google Ads performance drops

Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
New Google Local Service Ads Budget Options
Google has added new ad budget options and features to Local Service Ads. You can now set a maximum monthly ad spend limit for the month for some accounts.
Google offers enhanced conversions consultations

Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Google Won’t Deprecate Third-Party Cookies In Chrome
Google has decided not to deprecate, do away with, third-party cookies in Chrome. This is something Google has been planning and testing for a while, delaying the efforts numerous times, and now ultimately deciding to scrap those efforts.
New Google Ads Sitelinks Interface
Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the sitelinks.
Google Ads Editor Version 2.7 Is Now Out
Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negativ…
Why single keyword ad groups still matter in 2024

Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
Google Merchant Center Next Gains Support For Supplemental Feeds
Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn’t happen until early Q3 of 2024. That being said, feed rules still do not seem to be supported yet by Go…
Google under investigation in Italy over user consent practices

The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.
AI and Google advertising: What’s next?

Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead.
Google Ads Changed Broad Match To Intent Match In Japan
Google Ads has changed what they call broad match to intent match in Japan. So now it is called ã’¤ã³ãã³ãããã (Intent Match), it was called é¨åä’è’ (Partial Match).
Google Ads Query Refinements Under Ad Carousel
Google seems to be testing a query refinement ad option. Where Google is showing other search queries related to the ads it is showing under a sponsored ad carousel in the search results.