Google Ads API Version 17.1 Now Available
Google Ads has released an update it the Google Ads API, version 17.1. Version 17.1 includes shareable ad previews, removing specified automatically created assets linked to Responsive Search Ads, retrieving offline conversion diagnostics, offline dia…
Google Ads Million Dollar Credits Bug For Local Service Ads
Google notified some advertisers last night that they are expected to receive $16 million dollars and $6 million dollars in credits. I am sure others got similar astronomical credit notices. Don’t retire anytime soon, it is a bug, and Google will fix…
Maximizing Performance Max: Strategies for ecommerce success

Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success.
Google Ads Test: Call Extensions With Advertiser Name
Google is testing yet another call extension ad format, this one shows the advertiser’s name below the clickable phone number. This gives a lot more visibility to the phone number and the CTA for the call extension.
Google Ads To Transition Smart Campaigns To Performance Max
Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance Max provides all the same benefits of Smart campaigns and more,” in an email sent to one advertiser.
Google Ads Featured Options Search Interface
Google Ads may be testing a new search ad format named “featured options.” This shows ad listings in this thing card layouts that should be related to events.
Advanced analytics techniques to measure PPC

Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.
Google Served Ads For Products From Other Merchants, Google Will Issue Credits
The big Google Ads reporting outage from the eve of August 1st was an intentional outage due to Google serving ads for products from other Google Merchant Center accounts. This was not just an ad spend issue but also a privacy and data issue for Google…
10 advanced strategy ideas for Google Ads

Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.
Google Ads introduces new consent settings tab in Data Manager

Google allows advertisers to separately manage consent for website data and imported/uploaded data, now available in select accounts.
Google Ads introduces new surcharges for specific jurisdictions

Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries.
Google Local Service Ads Automated Lead Dispute System
A few weeks ago, Google announced it is doing away with how it does credits and disputes for Local Service Ads and is switching to an automated system. It seems like that system is now live, up and running.
Google Ads Tacks On Canadian Advertisers A 2.5% Surcharge
Google notified advertisers in Canada they are charging a 2.5% surcharge on top of everything for buying ads on Google. This is on top of many of these advertisers losing the credit card payment option, which was as good as cash for many of them.
Separate Ad Group In Google Ads Can Remove AI-Theming
Ginny Marvin, Google’s Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in di…
Google To Allow Pubic Hair Grooming Ads In September 2024
Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search.
Google Ads Reporting & Some Interfaces Are Down For Advertisers
Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product Groups and Listing Groups pages are down across the web inte…
8 free tools for PPC reporting

Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Google Ads Click-To WhatsApp Messages
Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads in Google Ads, these can lead some users to WhatsApp.
Google Ads Launches New PMax Reporting Updates & AI Generation Tools
Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editi…
Data: How often Google mixes ads into organic results

New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.