Category: google ads

Google is testing removing the “more” results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.

Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline gambling is not allowed.

As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be testing variations of that button.

More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back in May and over the past several weeks, more and more are starting to see them in the wild.

Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the organic/free listings with the search ads/sponsored listings.

Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.

Last month, we covered how we saw an “Incentivized” label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must properly tag incentivized reviews for Google.

Google Ads may be rolling out a new metric named “Original Conversion Value.” This shows the raw data before Google does anything with it.

Google Ads has rolled out the “Campaign total budget” feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect suspensions by 80%, appeals are addressed 70% faster and 99% of appeals are resolved within 24 hours.

Supposedly, there is this “hack” to “crack the code” to make your Local Service Ads work in Google Ads that is fake and not recommended. Folks are saying if your LSAs are not working, you should close that Google Ads account and make a new one. But Goo…

Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.

Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Ana…

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday.

Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that “phone numbers found to be associated with fraudulent activity or with a histor…

Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side.

Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The “Guide me” button that triggers an AI chat feature was spotted in the policy disapprovals screen.

Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the “Request multiple opinions” within local results, those leads may result now …