Google Ads Gains Shopping Trends, Sync, AI & More Ad Features
Google Ads announced a number of updates yesterday, across new reporting, shopping tools and more ad features, including, of course, AI ad features. “To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, tod…
Google Ads Accidentally Releases Internal Tools
Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named “internal tools.” There is a lock icon for the internal tools button and when you click on it, it has the headline “audience builder.”
Google removes Auction Insights from Looker Studio
This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
Google Migrating All To Merchant Center Next By Next Month
Google announced that all merchants will be migrated (or as Google put it “upgrading”) from the old Google Merchant Center to Google Merchant Center Next by September (next month). We knew this was coming, we covered the upgrade emails back in July but…
How search query length is shifting in the LLM era: Insights for brands
Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.
7 ways to segment Performance Max and Shopping campaigns
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.
Google Ads Bug Attributes Traffic To Legacy Smart Matching Type
Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore – smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, “Advertisers will not be charg…
Google Emails Advertisers On Ad Bug & Asked Advertisers To Delete Your Ad Data
As you know, Google Ads served other advertiser’s Merchant Center shopping ads on other advertiser accounts. Google promised to issue credits after hiding the data in reports because of privacy issues. Now, Google emailed advertisers who were impacte…
Google apologizes to advertisers for major Shopping Ads glitch
Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.
Google Ads removes Audience Recommendations
Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations.
Google Confirms Tests Over 10 Shopping Ads In Mobile Search Interface
Google has confirmed it is testing more than 10 ads (some 18) in the Google Shopping ad box. Ginny Marvin, Google’s Ads Liaison, said “This is a small experiment exploring different configurations for shopping ads to promote greater discovery.”
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
Google extends deadline for Hotel Ads commission bidding sunset
Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.
Google Ads API streamlines conversion adjustment uploads
Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.
Broad match keywords: When to test and when to avoid
Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.
How to overcome bias in PPC for better ad performance
Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability.
Google Won’t Pause Keywords In Paused Campaigns Or Ad Groups
As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero impressions over the past 13 months. But that does not mean Google will pause these if they are already part of paused campaigns or ad …
How to succeed in the era of AI-driven search advertising
From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era.
Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Google Local Service Ads To Show Photos & They Improve Ad Rank
Google will begin showing photos in your Local Service Ads that come from your Local Service Ads profile. Ginny Marvin, Google’s Ads Liaison, wrote on X yesterday, “Starting today, we’ll begin selecting photos from your LSA profile to show in your ads.”