Google Ads Changes Its Mind – Will Not Allow Opioid Painkillers Ads
Last month we reported that Google Ads began to allow some ads for opioid painkillers, like to discuss awareness and abuse. Well, Google decided to “indefinitely pausing this policy update” and not allow search ads for opioid painkillers.
Google Ads unveils tCPA Insight Box for Demand Gen campaigns

Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Google Ads shifts to Feed Labels for Shopping campaigns

Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
Google launches tool to simplify Enhanced Conversions setup

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Google launches Merchant API Beta with new features

This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google announces new Display & Video 360 features

Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Google Ads New Brand Exclusion Won’t Prevent Your Ads For Showing For Random Firms
The other day we reported about the new Google Ads brand controls. But as we gain more and more clarity, it seems it does not give advertisers all the controls they need.
Google tightens disclosure rules for synthetic content in political ads

Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
Google expands definition of U.S. Election ads

Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.
Google Ads Gains New Checkbox: Altered Or Synthetic Content
As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to be adding a checkbox for these ads to check off if these ads use “Al…
Google Ads To Allow Fantasy Sports & Lottery Couriers Ads In Many States
Google has posted that it begin to accept and run ads for Daily Fantasy Sports and lottery couriers in many states within the United States. This change goes into affect on July 15, 2024 and advertisers must apply for certification.
Google expands conversion tracking for Merchant Center

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Microsoft Advertising launches Property Center and expands Lodging Campaigns

Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Google expands Audience Signal Targeting to App campaigns

This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Google expands Product Studio to new markets, adds features

Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Google Product Studio Expands To More Counties, Adds File Uploads & New Themes
Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional seasonal-themed templates.
New Google Ads WordPress Conversion Google Tag Code
Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites.
A guide to Google Ads for regulated and sensitive categories

Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.
Google Ads Changes Query Matching & Brand Controls – Advertisers Happy
Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative keywords now block misspellings, and changes to brand in…
Google Ads unveils major updates to search query matching

The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.