Category: google ads

Google is continuing to expand ads across AI Mode and now there’s another type of ad unit for retailers to play with. We know that AI Mode is the future of Search and that means Google will need to continue innovating on the advertising front…

Google Ads has released a minor version update to the Google Ads API. We are now up to version 23.2. 23.2 adds VideoEnhancement resource, updates to HotelSettingInfo, and so many other updates.

Google announced it will be updating its Shopping Ads political content policy on April 16, 2026. Google said the update is to “implement additional restrictions on some political content.”

Google Merchant Center updated its landing page requirements to say that products that are out of stock, those pages must have a grayed out add to cart/buy button on that page.

Google is reportedly expanding Shopping Ads eligibility to 15 additional European markets. This is a two phase roll out over the coming months…

On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements. These are specific to “old ad formats that are no longer in use are also being retired,” Ginny Marvin of Google.

OpenAI continues to drive forward on the ads front. This weekend AdWeek reported that OpenAI is currently testing an Ads Manager for ChatGPT advertisers. As AdWeek explained, “The Ads Manager is a dashboard that lets marketers run, monitor…

Have you ever waited on hold for support with Google Ads? Do you enjoy the hold music that Google selected for your wait time? Well, some advertisers say it can drive you crazy.

A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.

Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. This is for your existing Performance Max video ads.

Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. This is for your existing Performance Max video ads.

Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.

Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those leads.

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must be done in the Data Manager API inst…

Google has added a new attribute to the Google Merchant Center availability options within vehicle listings. The new one is named “Build to order” and only works for Google Vehicle ads.

Google has added a new attribute to the Google Merchant Center availability options within vehicle listings. The new one is named “Build to order” and only works for Google Vehicle ads.

Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services policies.

Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google. This was published in the Google Merchant Center help documentation section.

Google Ads has often used dynamic labels for some of the ad groupings. I mean, we’ve seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my eye, this is titled “Sponsored options in the area.”

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.