Category: google ads

Google is testing showing local ads in the local pack without review stars. Normally you’d see review stars for the sponsored results in the local pack, but in some cases, Google is testing removing the reviews from the sponsored results in the local …

Google has updated one of its help documents to specifically say that ad scheduling isn’t compatible campaigns that use Smart Bidding. The previous version of that page said, “Ad scheduling is not compatible with both Smart Shopping campaigns and App c…

Google Ads is testing allowing advertisers to pause, enable and/or remove conversion assets on the asset group level for Performance Max campaigns. Some advertisers are able to enable/pause/remove individual conversions within their Google Ads accounts.

Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend, for shopping campaigns on Google Ads when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, “SPN is a budget buy. It doesn’t convert as w…

Google has added a new attribute to its vehicle ads product attributes. The new attribute is [date_first_registered], the date of when the vehicle had its first registration date with the public authorities or government.

The Google Ads API currently does not accept or support placement exclusions for Performance Max campaigns. This is also the case even if specified at the account level, Michael Cloonan, a Google Ads API specialist, wrote.

Google Ads launched a new beta to let you edit existing images in your Google Ads asset library. This was previously in Product Studio but according to Menachem Ani, a Google Ads professional, this is new to the Google Ads asset library.

Google Ads has a new conversion goal that is in beta named “leads from messages.” Conversion goals labeled as account default will use data from all of your campaigns to improve your bid strategy and campaign performance, even if they don’t seem direct…

Google is now testing titled sponsored search ads in the Google Search results with “Find related products & services.” And as you guessed it, those buttons lead to more search results with more ads to click on.

Google is testing showing a section under the Local Service Ads for call out extensions or other extensions. This increases the visibility of these already super-visible Local Service Ads.

Google Ads has quietly launched a new brand report. The brand report “is a dedicated brand advertiser experience that provides you with deduplicated reach and frequency metrics across your campaigns,” Google wrote.

Google has relaxed its inconsistent language policy within Google Merchant Center to allow some languages between your product feed and your website language not to match. Google wrote, “we are relaxing the supported language policy to allow some diffe…

There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match turned on, even when that campaign may have used phrase or exact match. This can happen when you switch from non-conversion ba…

Google Ads updated its abusing the ad network policy to say it will disapprove ads can take “actions on ads relating that might violate Spam Policies for Google Web Search.” Specifically, if an ad’s destination points to a page removed from Google Sear…

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset performance.

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and require business name and logo brand assets to be lin…

Google Ads seems to be testing showing search ads in the Google Search results without ad copy, without the ad description text you added to your ads. I guess Google wants to see what type of impact this has on ad performance.

Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section and reads, “Allow Shopping ads on searches that mention excluded bran…

Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, “We’re conducting a small experiment testing different ad configurations” in regards…

Google Merchant Center added a new field in the “Promotion conditions” section for “first order” discount. This seems to be for shopping ads set up in Merchant Center.