Category: google ads

Google seems to be testing new “top pages” links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled “Top pages.”

Google Ads has a new feature named Campaign Guidance that will give you an “Experiment Power” score that will show advertisers “the likelihood of achieving statistically significant results, along with actionable recommendations to improve your experim…

Google Ads has a new feature named Campaign Guidance that will give you an “Experiment Power” score that will show advertisers “the likelihood of achieving statistically significant results, along with actionable recommendations to improve your experim…

With the rise of Google Ads accounts being hijacked, Google has updated its Account security and safety help document with more details on passkeys and the security agent feature. This is in addition to a number of changes Google made recently around a…

Google has expanded the attribute rules feature in Google Merchant Center to work for automatically found products. Before, attribute rules only worked for products added through your merchant feeds, but not it works for products Google finds by itsel…

Google Merchant Center may have a bug in its automated validation of products and landing pages. Last night, some Google Ads merchants received disapproval notices for “Product page unavailable” even though the product page was indeed available.

It is not that uncommon, unfortunately, to see Google Ads that are designed to steal your login credentials for various platforms, including your Google account. Now, when you search for “my business,” which is how many businesses login to their Googl…

Google Hotel Ads may have dropped several bid adjustments, or maybe it is a bug. Bid adjustments such as day of the week check-in, advanced purchase, check-in date, length of stay and maybe some others are no longer showing up in the Google Ads interf…

Google has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. The changes incorporate AI-related changes to Google Ads and more changes. I believe the last time Google updated these TOS was 8 years ago, April 1…

Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help document is new – but either way, this is a report advertis…

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI Mode for healthcare a few weeks ago were true.

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names.

Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead’s name, stage, date submitted, email, phone, the form contents and more.

Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said. Those prospects who have not searched for, engaged with, or visited your site. Some call them cold pr…

Over a year ago, we saw Google testing a “First order” label on shopping ads within search. Now, we are seeing Google test a variation of that named “1st order price” on those same ads. It basically tells the customer that if this is their first order …

As you know, Google updated its Google Ads data retention policy recently, which changed how long it will store some of its shorter-term performance data. Specifically, the data hourly, daily, and weekly reporting data…

Google is rolling out a new AI performance report within Google Merchant Center named AI performance insights. Google said the “AI performance insights can help provide you with a view into your brand’s performance on AI surfaces and how you can optimi…

Google is rolling out what it calls Real-Time Policy Reviews within Google Ads for Responsive Search Ads and rolling out to other campaign types later in the year. Google wrote, “this feature provides instant feedback during the ad creation process, si…

We know Google said it was expanding shopping ads into AI Mode and saw some examples of that. We also know about the new conversational discovery ads and highlighted answer ads. So I am not sure if this is another new format or part of those, but this …

Google is testing Shopping ads that enlarge, grow and expand when you hover your mouse cursor over the ad unit. We saw something like this for another Google ad format in March and now we are seeing a variation of this for Google Shopping ads.