Category: google ads

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a Google rep help you set up proper tracking of your camp…

Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to automatically create backgrounds for their images in Google Shopping Ads.

Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal i…

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google’s Ginny Marvin clarified this the other day in an email…

Google Ads is testing adding a new column to its Performance Max reports named “Used Since.” This column is visible on the asset level and it shows the date an asset was added.

Google announced a number of new Google Ads Performance’¬’­ Max’¬’­ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around m…

Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification docume…

In the Google Ads Performance Max search category, Google is now displaying “private search term.” Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 days, Google explained.

Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. “Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent b…

Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.

Some are seeing a super scary Google Ads phishing scam in the Google Search ads slots. When you search, sometimes a scam may come up, sending you to a Google Sites address that is not managed by Google, where it asks you to login to your Google accoun…

Google may be bringing Search Max to Google Ads soon. A “Search Max” option is showing up in the Google Ads match type report for some advertisers.

Google is testing placing the chat button, the one that may use AI to respond to your questions, at the top of the Google Ads advertiser console. Google began testing this last week and it says “Chat” with a “beta” label next to the chat icon.

Google has said it has updated its child and teen ads policies to increase transparency and make it easier for advertisers to understand these policies. Google added there are no changes to enforcement with these updates.

Google Ads has added two additional promo code options under the promotion details section of promotions assets. Instead of there being a way to enter a promo code, you can now also offer bar code or QR code methods for promotion codes in your ads.

Google has added a new checkbox for you to comply with when you upload images to Google Ads. This is Google having you sign a waiver that “own all legal rights to the images on the landing pages.”

Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message leads, booking and all recording for the Tax Specialist ve…

Google has announced it has updated its Google Ads political content policy this month for to include a form related to California restrictions. “California residents may use this form to report ads that may violate California Elections Code Division 2…

We have been hearing Google Ads will provide a feature to manage negative keywords for Performance Max campaigns for a while and now, maybe, the day has come. Joe Shmo on X posted a screenshot of him seeing the feature in his Google Ads account.