Branded keywords: How Google Ads drives up CPCs

Rising CPCs on branded keywords? Here’s why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.
Google Ads With Images & Map Carousel
Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps.
19 keyword mining tools and strategies for PPC campaign growth

Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Google Ads Outage This Morning Being Restored
Google Ads had an outage that started at around 3am ET on Tuesday October 1st. The issue is now mostly resolved, but many advertisers were unable to access their Google Ads accounts and campaigns for a few hours this morning.
Why you should turn off optimized targeting in GDN today

This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.
Google Local Service Ads TCPL (Target Cost Per Lead)
Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Servi…
Google’s Ads Data Hub: What you need to know

Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more.
TikTok Search Ads Campaign launch in U.S.

Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business.
Google Search Ads 360 (SA360) starter guide

Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Google Ads With Ten Sitelinks – A Bug
Google Ads can show a nice number of sitelinks under the ad, as sitelink extensions. But I’ve never seen Google show 10 sitelinks under a single sponsored listing. Google did respond saying “this is not intended,” which implies this is some weird bug.
Mastering Performance Max using scripts

Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.
Google Ads Gains New Options On Enhanced Conversion Coverage Data Page
Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced Conversion Coverage Data page.
How to develop a paid search strategy

A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.
New guide: Improve your Google Ads performance by Digital Marketing Depot

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
Google LSAs Changes In Validation Logic For Bid Modifications
Some advertisers received an email from Google this week with the subject line, “Changes in validation logic for bid modifications.” This email was sent to Google Local Service Ads advertisers who potentially used the API for that service.
Google Ads Gains Negative Keywords, Insights, Reporting To PMax & Much More
Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more.
4 Google Performance Max updates: New insights and reporting

Google’s Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools.
Google Ads ad copy: what works and what doesn’t in 2024

New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.
Google Tests Sticky Headers For Ads & Results
Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll.
Google Search Tests Swipeable Dots For Carousels
Google is testing a new interface in the search results to help searchers know they can swipe over a carousel to see more options. Google is placing swipeable dots at the bottom of some search boxes.