Category: google ads

Google seems to be renaming Search Max to AI Max within the Google Ads interface. The new wording for this says, “Al Max for search campaigns.” Then there is a toggle to turn on “Optimise your campaign with Al Max” with a beta label.

Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a month ago, after hearing leaks of it weeks prior and …

Ginny Marvin, Google’s Ads Liaison, confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time. She wrote, “Your ad could trigger to show either above/below AIO or within AIO, but…

Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin. This is currently allowed in the U.S. and Canada, but will now be allowed beyond.

Google announced it will be removing the notifications and email archive section from Google Merchant Center into Google Merchant Center Next on June 25, 2025. After June 25th, Google Merchant Center will no longer have your email notifications archiv…

Google has released a new help document named About Ads and AI Overviews, plus, they added a new landing page that contains a link to this single document named Ads in AI-Powered experiences. I assume Google will eventually add a new section named Ads …

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This is for the requirement to serve your ads varies base…

Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google’s Vidhya Srinivasan said at Google Marketing Live, “we’re expanding ads in AI Overviews to desktop, and bringing ads to AI Mode to create new opportunities for …

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the “biggest update to bidding in over a decade.”

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives and also agentic capabilities to help you with th…

Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighed section of the graph to see explanations for your performance changes, like cost increases or decr…

Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google and has been an issue for advertisers since May 15th.

Google’s CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query. He added, and now it is just about going up from there, and with AI, he does…

Google’s CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query. He added, and now it is just about going up from there, and with AI, he does…

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says “Ads funded by” on the “My Ad C…

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This allows you to target based on device type, such as…

Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertisers were not excited about PMax, there is frustration…

Google has confirmed a “rare” bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the Google Ads Liaison, responded with confirmation.

Google is showing the number of followers for a Facebook profile in the Google Ads, the search ads. We saw Google testing this for organic / free results two years ago, but now we see them being tested on sponsored search listings.

Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are seeing new stacked bar chart, stacked column chart, combo chart, stacked area chart and 100%…