Category: google ads

Google seems to be testing showing search ads that you can click to watch a video. We saw something like this back in 2018, but this shopping ad has a video play icon on it, and when you look at it, it then changes to a “watch” icon.

Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won’t take priority over Standard Shopping campaigns when they are both in the same ads account.

Google will temporarily pause ads related to the US elections after the polls close on November 5th. Google said this “is a temporary measure, and we will notify advertisers when this policy is lifted.”

Google Ads has released an update it the Google Ads API, version 18. Version 18 includes updates across account management, ad groups, ads, assets, campaigns, hotel/travel, local, PMax, reporting and more. This is a major release update of the Google…

Google Ads has renamed “text assets” to “customizations” within the Automatically created assets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and provided assets to create customized ad copy.

Google has added two new verification methods for merchants/retailers within Google Merchant Center next. The new methods are to verify via a business email or verify via an e-commerce/shopping platform.

Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search ads. Google is also testing search refinements under search ads.

Google will be updating its Google Ads data retention policy on November 13, 2024 to only store data 11 years old or newer. Anything older than 11 years of data will be removed from Google’s servers. Google says if you want to hold on to the old data,…

Google is updated its Google Ads third-party policy to add new penalties for third parties, such as PPC agencies, “that enable significant or sustained policy violations.” These new penalties include removal from programs, such as Google Partners, and …

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit optimization goal to the value of each conversion.

Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He said if the ad campaigns are issued in sequential order, based on his calculations, 9,000 ad campaigns are created on Google Ads every second.

Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and sub-menu options.

Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing.

Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns.

Google is testing multiple variations of the sponsored ad label in its search results. These are more subtle than the huge ad sponsored labels we saw weeks ago. Google is testing adding “by” or | or ‘¢ or : between the sponsored label and the site name…

Google Ads is testing variations of its Click-To WhatsApp Messages feature. This feature is only available in select regions, but it allows you to enable searchers to click on a “send message on WhatsApp” button. Google is testing various styles of tha…

Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not of its attornies.