What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
During this SMX Advanced session, panelists discussed what SEOs need to know about Google’s Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recap…
Do keyword rankings even matter anymore?
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.
The post Do keyword rankings even matter anymore? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Angie’s List is now free: What this change means for your business
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why.
The post Angie’s List is now free: What this change means for your business appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
The post Help! I just launched a new website and my search rankings tanked! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to maintain content marketing focus in long-running SEO programs
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.
The post How to maintain content marketing focus in long-running SEO programs appea…
How e-commerce SEO matters in strategic redesign of web shops
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.
The post How e-commerce SEO matters in strategic redesign of web shops appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
The post SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The definitive SEO audit part 2 of 3: Content and on-site
In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way.
The post The definitive SEO audit part 2 of 3: Content and on-site appeared …
5 more super-common SEO mistakes content marketers make
In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
The post 5 more super-common SEO mistakes content marketers make appeared first on Search Engine Land.
…
AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.
The post AMP: Above and beyond appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
7 types of keywords to boost your SEO strategy
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.
The post 7 types of keywords to boost your SEO strategy appeared first on Search Engi…
Ask The SEOs at SMX Advanced
Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the “Ask The SEOs” session for those who missed it.
The post Ask The SEOs at SMX Advanced appeared first on Search Engine Land.
Please visit Search Engine Land for the full art…
Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
The post Why Google is mining local business attributes appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Is selling SEO services getting harder or are SEOs just not good at it?
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business.
The post Is selling SEO services getting harder or are SEOs just not good at it? appeared first on Search…
Bridging the gaps in the Google My Business API
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.
The post Bridging the gaps in the Google My Business…
Why retailers shouldn’t overreact to the voice search revolution
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
The post Why retailers shouldn’t overreact to the voice search revolution appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
The post Five insights your paid search tea…
The most important question to ask in local SEO
Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.
The post The most impo…
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
The post Brief change suggests local SEO ranking factors are…
The role of technical SEO is “makeup?” Really?
In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature.
The post The role of technical SEO is “makeup?” Really? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.