The art of link building: Why creating connections is the key to success
Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.
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Use Power BI to supercharge your SEO
Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before — and find the SEO performance gaps you didn’t know about.
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Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
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Is your HTTPS setup causing SEO issues?
Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them.
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Data exploration from: An experiment in trying to predict Google rankings
Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America.
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Using spark files for content creation
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.
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Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
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The key to local SEO
Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.
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4 reasons the world would end at the demise of local SEO
It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local sea…
A JSON-LD Schema Generator Tool Now Available
Joe Hall was cool enough to make a JSON-LD Schema Generator tool for SEOs. The tool is very easy to use, you pick what Schema structured markup you want for a specific page and then fill out the form to the best of your ability…
10 factors that may be impacting your organic traffic
Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.
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Why you cannot ignore practitioner listings on Google My Business (case study)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to…
Suffered a rankings drop? Use this checklist to diagnose why
Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.
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Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
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Earned engagement and fragmented audiences: kickstart your process in the enterprise
Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for testing content and expanding into valuable niche publications.
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What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
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The perfect local SEO landing page
Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.
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SEO is as dirty as ever
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.
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Making your content perform beyond just SEO
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
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SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
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