SMX East 2016: Satisfying The Need For Speed
Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.
The post SMX East 2016: Satisfying The Need For Speed appeared first on Search Engine Land.
Please …
When going HTTPS, don’t forget about local citations!
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.
The post When going HTTPS, don’t forget about local citations! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
The…
Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.
The post Micro-moments and beyond: Understanding and optimizing for consumer i…
It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
A Penguin’s Tale: Responding to the latest update
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.
The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
The post Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO…
Please visit Search Engine Land for the full article.
Long-term SEO: Proving the value now
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
The post Long-term SEO: Proving the value now appeared first on Search Engine Land….
SEO on a budget: How a small manufacturer started a program from scratch
Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
The post SEO on a budget: How a small manufacturer…
Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
The post Is your location data being held hostage? appeared first on Search Engine Land.
Plea…
How to dominate local SEO: more challenging in an evolving local search environment
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
The post How to dominate local SEO: more challenging in an evolving local search env…
13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.
The post 13 uses for keyword research to help you w…
10 reasons why SEO is just like fitness
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.
The post 10 reasons why SEO is just like fitness appeared first on Search Engine Land.
Plea…
Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
The post Connect audience insight to your SEO strategy …
Why crawl budget and URL scheduling might impact rankings in website migrations
You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
The post W…
SEO is not dead; it’s just a shape-shifter
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was.
The post SEO is not dead; it’s just a shape-shifter appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Enterprise SEOs, unite! The SMX East 2016 session recap
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
The post Enterprise SEOs, unite! The SMX East 2016 sess…
3 things to do after a major Google algorithm update
Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
The post 3 things to do after a major Google algorithm update ap…
Hermit Crab SEO
You’ve heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.
The post Hermit Crab SEO appeared first on Search Engine La…
What Google’s experimental content podium means for SEO
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
The post What Google’s experimental content podium means for SEO appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.