Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
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Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
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How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
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Do organic keyword rankings matter anymore?
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.
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SEO priorities for the new year
It’s easy to get caught up in the day-to-day of your SEO campaigns, but columnist David Freeman advises you to stop for a moment and take a look at the bigger picture.
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Using agile project management for SEO & digital marketing
Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company’s marketing and SEO projects for improved client results.
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Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
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Study shows search terms with the very worst (and best) clickthrough rates
A new study uncovers a slew of search terms that aren’t earning their fair share of clicks in the search engine results pages.
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Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
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How to build links without creating content: 5 examples
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.
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3 reasons why you can safely ignore your competitors’ traffic metrics
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.
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Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
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A simple checklist to prep for the Google mobile-first index
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat.
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Why SEO & lousy content don’t mix
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
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The flexibility requirement for SEO agencies
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
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5 B2B marketing tips to jump-start your 2017 results
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.
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Essential voice search strategies for 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.
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Brand vs. local Knowledge Graph result: Which is better?
Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?
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The importance of local authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.
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Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits
If you’re conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools to identify and fix SEO issues.
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