Bing Shopping ads updates include multiple images, product status reporting & more
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.
The post Bing Shopping ads updates include multiple images, product status reporting & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads launches mobile price extensions
Price extensions are available in the US and rolling out to international markets this month.
The post Bing Ads launches mobile price extensions appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases.
The post Bing Ads brand CPC taking the elevator — up appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Editor getting support for account level ad extensions
Initial support is limited to callout extensions.
The post Bing Ads Editor getting support for account level ad extensions appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing begins removing sidebar text ads on desktop
Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages.
The post Bing begins removing sidebar text ads on desktop appeared first on Search Engine Land.
Please visit Search Engine Land for the full ar…
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
The post 30 questions to ask that so-called PPC ‘expert’ before hiring him/her appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success.
The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Searc…
Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way.
The post Labels now available in Bing Ads Editor for Dynamic Search Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined.
The post Bing Ads rolls out multiuser access with single sign-on appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
The post Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze
Advertisers can quickly see performance by audience and benchmark against non-targeted users.
The post Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
The post Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo appear…
Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
The post Insights from our 2017 holiday retail survey appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting.
The post Marin: Search CPCs outpaced spend growth in Q4 2017 appeared first on Search Engine Land.
Please visit Search Engine Land for …
Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing.
The post Bing Hotel Ads moving out of beta to general release with Koddi appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
The post Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
The post 5 (less obvious) PPC trends to watch in 2018 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.
The post Bing Ads now supports call conversion imports appeared first on Search Engine Land.
Please visit Search Engine Land for the f…
Oracle DMP adds integration with Bing Ads custom audiences
This marks the second integration for the audience targeting pilot.
The post Oracle DMP adds integration with Bing Ads custom audiences appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
The post How to steal the competition’s best keywords: A 3-step guide appeared first on…
Please visit Search Engine Land for the full article.