Category: Bing Ads

Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group impo…

The Microsoft Advertising team released a new PDF guide named “From discovery to influence: AEO A guide to and GEO.” This guide offers “Practical data strategies to empower retailers for AI search, AI assistants and AI browsers.”

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.

Navah Hopkins, the Microsoft Ads Liaison, posted a reminder on LinkedIn, encouraging advertisers to ensure the email settings are all configured properly. You can get monthly invoices, billing alerts, account notifications, ad and keyword rejection no…

Microsoft made a small update to the Microsoft Advertising console where there is now an “All accounts” tab. This lets you see all your accounts in one place with quick access to account summaries, recommendations and more.

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn’t offer every metric, including missing the segment by conversion action metric.

Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, “Exact match will get the priority if it’s there, otherwise Ad Rank determines eve…

Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume so.

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search results ads. Microsoft Advertising search ads in Bing are testing grouping multiple search ads under one “Sponsored results” label…

Microsoft is testing moving the ad labels in the Bing Search results from the left side of the ad to the right side of the ad. I am not sure which makes it harder to see the label or not but I assume Microsoft is testing this to see which will get more…

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.

Microsoft announced a number of new Microsoft Advertising features including Asset-level editorial review, Conversion Delay insights, callouts for Hotel Price Ads expansion and Microsoft Curate updates.

Microsoft is testing a new ad label for the Bing Search ads labeled “Ads related to” followed by the query the ads are related to. In the example below, it shows “Ad related to: Cushions”

Microsoft is now requiring all third-party publishers to have Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising.

Microsoft Advertising advertiser web interface is down and Microsoft’s Navah Hopkins said the “engineering team is investigating this issue with priority.” This only impacts the web interface, according to Hopkins and ad serving does not seem to be im…

Microsoft will be shutting down its Microsoft Advertising Ads for Social Impact ad grant program. It will officially be discontinued in December 2025.

Microsoft is testing using really large images in the Bing Search Copilot ads. I don’t believe I’ve seen such large ads in this ad unit before, so it seems new to me.

Microsoft is testing showing text attributes that can say things like “Free Shipping on Qualified Orders” with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional tex…