Category: Bing Ads

Microsoft is now showing why it selects or chooses to show a specific ad directly in the Bing search results. When you click on the arrow down by the URL of the search ad snippet, you will get window dialog that may explain why the ad was shown.

It looks like Microsoft is testing search ads that auto expand to reveal sitelinks under those ads within the Bing Search results. You don’t need to click or do anything and the ad will dynamically expand to show more sitelinks underneath the search a…

A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or b…

Remember the Bing shopping / e-commerce cards? Well, now it looks like Bing is putting an ad slot in them and labeled them as ads.

Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.

Microsoft is testing different colored URLs for its organic (free) results and its sponsored (paid) results. The organic URL slugs are bold black colored and the sponsored URL slugs are bold green colored.

Microsoft is testing a new ad format where you can click “see more links” to show even more sitelinks on the search ads shown in the Bing search results. These are powered by Microsoft Advertising and seem to load even more links below the links alrea…

Microsoft is testing using bold sponsored labels in the Bing Search results. So instead of the very hard to see sponsored labels in Bing Search, Microsoft is testing bolding those sponsored labels.

You thought Google was sneaky with their ad or sponsored labels. Microsoft has a history of being super sneaky with their ad labels in Bing Search. Here is a new example of Bing hiding the small ad label right after the domain name, normally it shows …

Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. Microsoft sent a low resolution screenshot of how the ads in the Copilot results will appear.

Microsoft seems to be testing replacing the hard to see ad label with a longer sponsored label in the Bing Search results. So instead of it saying “ad” next to the search ads, it is testing showing “sponsored” text next to the search ads.

Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads, a new Search term insights report is rolling out, Search th…

Microsoft Advertising is rolling out brand lists for Performance Max campaigns. “Brand lists allow greater control over brand image and ad visibility, including the brands you don’t want your ads to be associated with,” Microsoft wrote in its help docu…

Microsoft announced Property Center for Microsoft Advertising’s lodging campaigns. This should make it easier for you to manage your Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental property.

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue to automatically import your Google Ads conv…

Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier.

Microsoft’s disclosure of search ads on Bing has not been the greatest, honestly, in many cases, worse than Google’s disclosures. Recently, however, Bing has been testing a clearer distinction between its ads and organic free listings.

Microsoft Advertising, the ads you see in Bing, have these “Marketing with Purpose Attributes” ad labels with carbon-neutral labels. Those labels used to be gray, but now Bing has them in a dark green, which makes them way more visible.

Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Ad…

Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping search campaigns. Also, Microsoft announced Microsoft Cli…