Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly…
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Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Qual…
How to Automate AdWords Ad Creation & Landing Page Checks
Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully,…
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Google Mobile Study Shows Importance Of Mobile Search & Ads
Google published a study last Thursday on how in-store shoppers use smartphones.
The study is useful for marketers to understand how smartphone users use search and other features while shopping in stores…
AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today
Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in the Web UI. The added feature went live in the AdWords API last week. Like the elusive Keyword Planner that is rollin…
Attention Merchants: New Changes To Google Shopping Feed Specifications
Google announced changes to the Google Shopping Feed Specification today. Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ’identifier exists’ attribute for merchants selling custom goods and…
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How to Use The Keyword Planner — The New Keyword Tool From Google AdWords
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword…
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AdWords Campaigns That Don’t Use Advanced Settings Will Be Migrated To Standard Type Campaigns
Over the next few weeks, Google will be migrating AdWords campaigns that don’t use any advanced features from “All Features” to “Standard” type campaigns. The change applies only to “Search Network Only” and “Search and Display Networks”…
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May 30th, Google AdWords Spreadsheet Edit Shutting Down
Google announced they are sunsetting, removing the option for AdWords advertisers to modify their campaigns through the spreadsheet edit option.
The spreadsheet edit option is going away May 30, 2013…
Structure Your Google AdWords Account For Mother’s Day
Mother’s Day is a week from Sunday and most children probably still have not bought their mother’s a gift.
So that means you still have time to create your campaigns to target searchers looking to buy your goods and services on AdWords…
Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display
Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may…
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Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase…
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Relax, The Search Industry Is Doing Just Fine
For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the…
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Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API
The roll-out has begun. Earlier this month Google said it would be adding ad group-level mobile bid adjustments to enhanced campaigns. As of yesterday, ad group mobile bid adjustments are available through the AdWords API. The new feature is accessible…
The Enhanced Campaigns Waiting Game
Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted,…
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Google AdWords Support Adds Screen Sharing
Zee from the Google AdWords Help forum announced a new support feature from the Google AdWords team. You can now share your screen with the Google AdWords support team.
Why would you want to do this…
Phone Numbers In Google AdWords Display URLs?
A WebmasterWorld thread has search advertisers discussing the ability and feasibility of using the display URL to show your phone number.
Supposedly…
New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More
Google AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multi…
4 Ways To Take Your AdWords Scripts To The Next Level
Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts,…
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How To Determine Your Hourly Bid Multipliers In AdWords
Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your…
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