Google AdWords Inventory-Aware Campaigns Scares Some Advertisers
Google announced that the DoubleClick Search inventory management feature announced in August of last year is now integrated with Google AdWords – if you want.
Basically it integrates with your AdWords campaigns and your Merchant Center feed and build…
Google To State AG’s: We’ve Blocked Over 3 Million Bad Ads From “Rogue Online Pharmacies”
As part of its response to a potential subpoena by the Mississippi attorney general and accusations from The National Association of Attorneys General (NAAG) earlier this month that Google facilitates the sale of drugs without a prescription, among other illegal transactions, Google legal…
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AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to…
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Now Control Your Google AdWords Sitelinks Descriptions
Google announced on the AdWords blog that you can now “nominate specific text for your sitelink descriptions” within your AdWords ads.
To do so…
Best Practices For Google Enhanced PPC Campaigns
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If…
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Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah,…
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Smart Geographic Segmentation & Bidding With Enhanced Campaigns
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits…
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Why You Should “Bing It On” In Your Online Marketing
Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers…
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Hey, PPC Managers: Stop Being So Lazy!
When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of res…
Google: Target Last Minute Father’s Day Gift Shoppers With AdWords
Google’s Zee posted a thread offering an AdWords tip or two for the Father’s Day season. As you may know…
Big AdWords Auction Insights Update: Now Get Competitive Data On Campaigns, Ad Groups, Keywords
In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance compares to the competition. The Auction Insights Rep…
Should You Create Ad Group Sitelinks in Enhanced Campaigns?
One of the nicest things about AdWords Enhanced Campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature standpoint, this sounds great. However, when you start considering the execution phase of creating sitelinks for every single ad group, the task can…
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AdWords Image Extensions: Early Reactions & In-The-Wild Examples
The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental…
Google Study: Spend More On AdWords To Increase Your Movie Sales
Guess what? Google tells movie producers that if they want their movies to sell better they need to spend more with search ads or AdWords.
State AGs: Google Still Allows & Profits From Illegal Drug Ads
The National Association of Attorneys General (NAAG) is accusing Google of continuing to give consumers access to illegal and counterfeit goods — including drugs — in its search results, and letting sites that deal in such goods to advertise with Google. NAAG has asked Google co-founder…
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Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy
A newly released white paper from Google claims the search engine can predict a movie’s opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the…
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Optimizing Google Enhanced Campaigns: Success Starts At Migration
In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign st…
Google AdWords Now With Images: Image Ad Extensions
Google announced they are testing a new ad extension to allow advertisers within the AdWords product to add images to their text ads.
This should not surprise anyone anymore…
Google AdWords Image Extensions Now In Beta
Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the…
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Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]
eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84…
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