Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for…
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Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the…
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AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nels…
Are Google’s Results Getting Too Ad Heavy?
Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from…
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Search Engines Keep The Lights Out On Fireworks Ads, Mostly
Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for explosives and pyrotechnic devices like “firecrackers”, “bottle rockets,” and “fireworks” are not allowed per…
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New AdWords Integration For Analytics Changes Campaign Name Reporting
Google has announced a new AdWords integration for Google Analytics that starts rolling out today. The biggest immediate change is that campaign names in Analytics will reflect the lastest naming in AdWords. Currently, if you rename a campaign, the dat…
Want Google’s Keyword Tools? You Must Have An AdWords Account.
As you know, the Google Keyword Tool is being replaced by the Google Keyword Planner tool in the next month or so. Google is going to shut down the legacy Google Keyword Tool…
Google AdWords Adds Competitive Metrics To Impression Share Reporting
Google announced on Google+ improvements to the impression share reporting section of the AdWords reporting tools…
Keyword Level Impression Share Data Now In Google AdWords
Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data now available at the keyword level, You’ll find search impression share, search exact match impression share and search lost…
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Google Warning External Keyword Tool Shut Down Is Near, AdWords Keyword Planner To Replace It
Google is working toward the complete phase out of the Adwords Keyword Tool and phasing in the new AdWords Keyword Planner. Users accessing the free external Adwords Keyword Tool to perform keyword research, will see the messaging below that it will no…
New Review Extensions In Google AdWords: What You Need To Know
Just yesterday, Google announced the beta release of AdWords Review Extensions, which allow advertisers to include blurbs of third-party reviews in their search ads. The extension could prove especially useful to local businesses and to advertisers who don’t have access to seller rating…
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Google AdWords With Third-Party Reviews In Ad Copy
Google announced a new AdWords extension that allows you to ad third-party reviews dynamically into your ad copy of your AdWords ads…
Linking AdWords And Google Analytics Accounts Finally Gets Easier
Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the …
Linking Your Google AdWords & Analytics Accounts Now Easier
Google announced it is now much easier to link your AdWords account to your Analytics account.
To do so, go to Google Analytics and click on the Admin section. Then click AdWords Linking in the Account column…
AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta
On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor…
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Google AdWords Keyword Tool Redirecting Advertisers To Planner Tool
Frederic Chanut shared on Google+ an interesting Google AdWords bug with the keyword tool.
Some are reporting that when you login to your AdWords account and click on the tools drop down and select the keyword tool…
Google AdWords Report Shows How Your Campaigns Change With “Top Movers”
Google announced a new reporting tool to see how your campaigns are moving in terms of changes to your budgets and clicks.
In addition, when possible, Google will try to explain why the change happened. At least…
Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanc…
Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting
The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the “Dimensions” tab (View: Top Movers), the report compares performance for two consecutive time periods of equal length,…
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Google Rolls Out AdWords Dynamic Retargeting For Retailers
In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. The company is also piloting dynamic retargeting in the…
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