AdWords Editor Update Brings Upgraded Sitelink Management And More
Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. They give advertisers the…
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In-Search Video Google AdWords Ads Not Working
We have confirmed reports in the Google AdWords Help forum that in-search Google AdWords video ads are not working.
Chris, an AdWords advertiser reported the bug last week saying it simply stopped working. He said while in-search ads stopped working….
5 Steps to Implement a Successful Bidding Strategy in Paid Search
When you set up bidding in paid search, it’s important you put a strategy in place prior to implementation. The most relevant questions that need to be addressed when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use…
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New Local Ad View (And AdWords Click Type) Comes To Google Maps App
Google is following up on the recent roll-out of its updated Google Maps app for Android and iOS devices with a new local ad view and click type. The ads appear at the bottom of the screen. In addition to the standard title and ad text, the ads include the car icon link to get […]
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Google AdWords Testing New Drop-Down Navigation Ad Extension
Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs? As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an…
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Google Adds Conversion Value Metrics To AdWords Graph
Jon Diorio, Senior Product Manager for Google AdWords posted on his Google+ page news of “a small reporting tidbit”. Conversion value metrics are now among the those available in the AdWords graph. The newly added metrics are shown in Diorio’s screenshot below.
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Google AdWords Adds More Conversion Reporting Metrics
Google AdWords has quietly added additional conversion reporting options to the campaigns reporting section. In total…
Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?
It’s rare that a true challenge to a best practice (and a seemingly straight forward one at that) arises. But, when Marta Turek, Group Manager, Performance Media at Mediative presented case studies showing what happened when they tested an opt-out versus the traditional opt-in approach to…
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5 Secrets To Maximizing Retail Budgets For Paid Search
Over the last decade, the incorporation of search into the online shopping experience has led to a savvier generation of consumers who prefer the selection, price-transparency, and convenience of online retail to traditional brick-and-mortars. As a res…
Beware: Google AdWord Enhanced Campaign Bug Turns Off Video Ads
About a month ago, one Google AdWords advertiser reported a bug with upgrading to enhanced campaigns in the Google AdWords Help forum. He said that as soon as he upgraded, all of his ads stop showing up…
4 New Reports To Optimize AdWords For Better Results
There have been quite a few new tools and features launched in Google AdWords (my former employer) over the past couple of months that may not have gotten the attention they deserve amidst the much more hotly debated launch of Enhanced Campaigns. Now that we’ve all transitioned and Enhanced…
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The Impact Of Google’s Quality Score Change
To assess the impact of Google’s recently-announced quality score change, I analyzed the pre/post change in Quality Score distribution across data for more than 100 advertisers. Since the exact range of scores differs for every advertiser, we looked at the percentage change in relative…
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AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports
When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news: Over the next few days, Google is officially rolling out an…
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3 In 1: Google Display Planner Replaces Contextual Targeting & Placement Tools
Google announced they are merging three of their popular tools, the Contextual Targeting Tool…
Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool
Google announced they are migrating three existing AdWords tools directly into a new version of the Google Display Planner. Specifically, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are all going to be built into the Dis…
6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads
Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren’t fully capitalizing on this huge opportunity. (I guess many don’t know how cool they are yet.) But, what goes into optimizing your merchant feed for your PLA campaigns, and what best…
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Your Google AdWords Quality Score Will Be Changing Soon
I am surprised I have not seen more reaction from the SEM community around the upcoming changes to the AdWords Quality Score reporting…
Tips to lower your AdWords cost-per-conversion (CPA)
We all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take action where needed. I like to look at AdWords as a toolbox very much like the one where you keep your screwdrivers, hammer, and other utilities read more »
Post from Haukur Jarl on State of Search
Tips to lower your AdWords cost-per-conversion (CPA)
Google Changes How AdWords Quality Score Is Reported
In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough…
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