The PPC Experiment You Never Dare Run
A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting…
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Google AdWords Quality Score Drops Over Weekend
Over the weekend, Google AdWords advertisers began to worry when their quality scores began dropping. A WebmasterWorld thread has some of the advertisers freaking out.
One said:
yup. qs dropping here… not liking the looks of this…
Google Certification Program Changes Coming
Google is making an update to their AdWords Certification Program, requiring you to have a Google Partners account to be certified by Google.
Google sent an email to advertisers who are part of the program saying they ned to “Get ready to make the swi…
Google Working On New Ad Tracking Technique, AdID, But Why?
USA Today reported this week that Google is looking to replace how they do ad tracking, i.e. currently using cookies, with something they are calling AdID.
Google Adds Conversion Estimates To AdWords Bid Simulator
Bid Simulator, the AdWords tool that shows click, impression and cost estimates, now includes conversion predictions. The Bid Simulator displays estimates for both 1-per-click and many-per-click conversions you might have received with different bids. …
Google AdWords Bid Simulator Adds Estimated Conversions Predictions
Google announced on Google+ a small but significant addition to their Bid Simulator tool.
Not only can you get clicks, impressions and cost estimates predictions via the simulator…
Report: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text Ad Clicks
The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search (traditional AdWords text ads) saw just a slight u…
Google Testing New Look For Mobile AdWords Ads
Keep an eye out for a new look Google is testing for mobile AdWords ads. In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL. The bright new label replaces the much more subtle “ad” that rests next to the “i”…
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Google AdWords New Ad Format Labeled “Ad”
Spotted by two of our readers, @adaircameron and @tecnonetblog, Google is showing a new ad format test for mobile AdWords ads.
This one is interesting because it shows the ad as a normal search results listing…
Google AdWords Conversion Import Tracks Offline Sales
Last week, when I was offline, Google announced a new AdWords feature that lets you track offline sales triggered by online search ads.
Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10
In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study,…
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Segmenting Your Paid Search Program For Improved Manageability
Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both combined. The budget and efficiency goals typically vary over time for lots of different reasons, such as seasonal trends and promotion periods, and…
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Google’s Inadvertent Plan To Withhold Search Data & Create New Advertisers
How do you convince a bunch of publishers to buy ads on your service? If you’re Google, how about withholding data from those publishers about how people are finding their sites, as a way to drive them into your ad system? I don’t think Google planned for this to happen. But…
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AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization
Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of rolling out cross-account conversion tracking and se…
How To Automate Mobile Bid Multipliers — And Other New AdWords Scripts Tricks
September 5th marks the first anniversary of AdWords Scripts. I’ve been using them extensively to automate tasks ranging from reporting Quality Score to creating entire AdWords accounts from spreadsheets of products and services. Scripts have come a long way since they were launched, so to…
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Video: Most Common Google AdWords Violations
Google’s Courtney Pannell posted in the Google AdWords Help forums a video hangout between three Googlers…
10 Features Unique To Bing Ads That You Might Not Know About
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, soit can be hard to keep up with the different features offered in Bing Ads. AdWords…
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Google AdWords In-Search Campaigns Bug Really A Feature
Earlier this month, we reported on a In-Search Video Google AdWords issue where advertisers were claiming in-search ads stopped working after upgrading to enhanced campaigns.
After some time, Google’s Zuzana Stierankova Moran (aka Zee)…
Doing Google PLAs? 4 Must-Know Facts
Despite their growing importance as a marketing channel for retailers, Google’s Product Listing Ads (PLAs) are fairly opaque compared to traditional paid search ads. Key metrics such as average position and impression share are not available via Google’s interface, and thus there is…
Please visit Search Engine Land for the full article.
Google AdWords Adds Product Updates Box To Blog
In an effort to communicate new AdWords product updates, features and changes, Google has added a “Product Updates” box to the top right corner of the AdWords Blog.
Google said, “You’re busy, and we know it’s not always easy to stay on top of every in…