Marin Issues Google Enhanced Campaigns Impact Study
Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. The study focuses on a year-over-year performance comparison covering the nine week period beginning the week after the…
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Google Ads: Search Network With Display Select
Google announced yesterday a new campaign type named Search Network With Display Select.
Google said “this new campaign type offers better results on the display network than the old Search & Display Networks campaign type…
AdWords Updates Combined Search And Display Campaign Type: Who Should Use It?
This week, Google introduced a new campaign type called “Search Network with Display Select”. This replaces the former “Search & Display Networks” option. Both enable ads to run on Google search, Google search partners and the Google Display Network (GDN), but Google…
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Google AdWords Tests New “Ad” Label
We covered this on the mobile ad side about two months ago, where Google is testing showing an “ad” label on the AdWords ad…
How can you track competitors PPC spend?
Businesses are always keen to know how much their competitors are spending, especially on PPC campaigns. Polly Pospelova looks at a few research options.
Post from Polly Pospelova on State of Digital
How can you track competitors PPC spend?
Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK
The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to be getting a test run in the UK. This weekend, Ashley Williams, SEO Project Lead at Summit Media in the UK, noticed the icon appearing in the SERPs for every query he…
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The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get fo…
Case Study: How Should You Be Using RLSAs?
If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now that we’ve had a few months of experimenting with how to best make use of this feature, we’ve managed to come to some interesting preliminary…
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Google Testing New AdWords Site Search Extension
A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results….
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5 Conversion Tracking Tips For AdWords
Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. This month, I’d like to continue in that vein and share some more tips for tracking and optimizing by conversions, whether they are of the call or online variety. When I…
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Search Extensions Being Tested By Google AdWords
Google seems to be testing a new AdWords Extension, one that has not really been seen or talked about before, from what I can tell.
These are search ad extensions, basically search boxes in the ad…
New AdWords Ad Ranking Formula: What Does It Mean?
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being calculated, …
Google AdWords Updates “Limited By Budget” Graph Estimator
@SergeyRusak shared a photo on Twitter of a new “limited by budget” graph being tested in the AdWords console. This graph is displayed when Google shows you that your budgets are not meeting the available inventory for your keywords and campaigns…
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Google Changes AdWords Campaign ‘Limited By Budget’ Estimator
Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords. Sergey Rusak of WordStream tweeted the new pop-up view earlier today. New graph when you click a “Limited by budget” message in Google AdWords. @victorpan…
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Is Bing A Better Buy Than Google AdWords For Small Business?
Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of…
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FAQ: All About The Banner Ad Test In Google’s Search Results
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introductio…
Google Testing Huge Banner Image Ad In Search Results
@SynrgyHQ posted an image of a search result that I felt was a joke, it couldn’t be real. I immediately emailed Google and they confirmed within ten minutes that this as a small test they are running in the United States…
Google Testing Huge Top Banner Ads For Branded Navigation Queries
Google has confirmed that they are testing incredibly large banner ad for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a…
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Google Shopping Campaigns
Google announced a new form of Google Product Listing ads management named Google Shopping Campaigns.
In short…
Google AdWords Ad Rank Adds Third Factor: Ad Extensions
Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward.
Google said, “ad extensions typically improve clickthrough rate and overall campaign performance because they make ads …