Optimizing For Seasonality: 4 Critical Paid Search Strategies
November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year. In fact, in 2012, over $42 billion was spent online by consumers in these two mon…
Google’s Yellow “Ad” Icons Test Appears To Be Expanding
It appears Google has been rapidly expanding their new yellow ad label found on their search ads over the past week. Google began testing these yellow ad labels on mobile search and then expanded the test to the UK and beyond. Now, it seems as if we ar…
New: Google AdWords Video Call Support
In April, Google added the ability to share your screen with a Google AdWords support representation. Now, Google is adding video calls…
Google AdWords Bid Simulator Gets Estimate Conversion Values
Google quietly announced on Google+ a new feature added to their AdWords Bid Simulator.
The new feature shows you how bids impact conversion values within the tool. The example Google gave was:
For example…
Is The Tech Support Policy For Google AdWords Unfair?
Google has many policies when it comes to everything, including AdWords. One policy is AdWords User Safety policy…
Conversion Metrics Now Available In Google AdWords Bid Simulator
The AdWords Bid Simulator tool now offers conversion estimates in addition to impressions and clicks to show how bid changes may affect conversion volume and values. For each bid option shown in the simulator, the bid simulator provides the number of conversions — both 1-per click and…
Please visit Search Engine Land for the full article.
Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers
Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits…
Please visit Search Engine Land for the full article.
Getting A Better Read On The Value Of Smartphone Paid Search
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and lap…
Google AdWords Opportunities Section Improved
Google announced that after four years or so, they have upgraded the Opportunities tab or section within the AdWords interface
Dislike The Google AdWords Interface? Here Is How To Let Them Know.
Coco from the Google AdWords team posted in the Google AdWords Help forum that Google is looking for honest feedback on their Google AdWords interface.
Coco said…
Google Updates AdWords Opportunities Tab With New Opportunity Types
The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your compet…
Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. Jean-Michel…
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New AdWords Editor Version 10.3 Now Available
Google released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3. Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink I…
3 Ways B2B Search Marketers Can Stand Out With Rich Ad Formats
We all know B2B customers differ from regular consumers for a variety of reasons. Their purchase cycle is longer, as they have to consult more options before pulling the trigger on signing a contract for a solution or purchasing a product. There is als…
New Google AdWords Editor Live: Version 10.3
Google announced on Google+ they have pushed out an updated version of the AdWords Editor.
This is version 10.3 and the new features include:
Demographic targeting:
View and update your AdWords demographic targeting on the new Gender and Age tabs…..
Preview Google AdWords Ad Extensions
A Google AdWords Help thread has one advertiser asking why she cannot preview the ad extensions within the Ad Preview tool…
3 Useful Google things you may have missed
Are you, like us, too busy to keep up with Google’s latest improvements and new features? Here are 3 things you may have missed!
Post from Jackie Hole on State of Digital
3 Useful Google things you may have missed
Google: Domain Not Forever Attached To AdWords Ads Group
There is an interesting question and answer in the Google AdWords Help forums about how tied are ad groups to the domain names in those ad groups…
AdWords Offer Extensions Get Shut Down In Favor Of Google Offers
In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a splash when they debuted, and now it turns out they…
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New AdWords Terms & Conditions Roll Out In Europe, Middle East, Africa
Today, Google announced the roll out of a new set of Terms and Conditions for AdWords in Europe, the Middle East and Africa. The changes are part of Google’s efforts to update AdWords T&C globally, in part, to reflect the impact of new capabilities. Mark Martel writes in the announcement…
Please visit Search Engine Land for the full article.