7 Common Pitfalls Of Google Display Network Campaign Management
The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don’t stay on the ball. 1. Unnecessary Pausing Of Keywords You…
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A few Adwords Extensions here, a few Adwords Extensions There
A walk through some of the extensions available to you via Google AdWords. With these extensions you can push out more relevant information per impression.
Post from Haukur Jarl on State of Digital
A few Adwords Extensions here, a few Adwords Extensions There
AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics
This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports ab…
Google AdWords Redesigns Notifications & Alerts
Google announced on Google+ that the roll out of the new notification and alerts icon in the Google AdWords advertising console should be live for all soon.
Google said they began rolling out the new design “earlier this month…
Google Analytics Adds AdWords Integratio For Mobile App Campaigns
Google announced on the Google Analytics blog that they now upgraded their AdWords integration to show Mobile Apps campaigns in Google Analytics…
Google AdWords Smart Annotations Test Continues To Roll Out
Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser’s landing page in an additional line of text in their ads. Google hasn’t made an official announcement, but AdWords reps have been…
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The Real Reason AdWords Isn’t Working For Many Small Businesses
By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time…
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AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions”
Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms,…
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Google Shares Performance Stats On Search Network With Display Select Campaigns
Last fall, Google rolled out a new campaign type called Search Network with Display Select. The option was designed to make it easier for advertisers constrained by management resources to run both search and display ads, while shedding the waste adver…
6 Tasks To Automate In AdWords Without Scripts Or Tools
When we think about automation in PPC, our minds tend to jump to expensive tools like Marin, Kenshoo and Acquisio or advanced algorithms and Google Scripts. However, you shouldn’t let the word “automation” scare you into forgetting the simple things that make it great: speed and…
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Google AdWords Flexible Conversion Counting
Google announced a new conversion counting method named “flexible conversion counting.” This new method replaces the old way of counting conversions…
Google Click ID (GCLID) Character Length Changing March 31st
Google announced on Google+ that they are making an important change to the Google Click ID (GCLID), which is used by advertisers to track offline conversions.
The character length of that ID is changing from 26 characters…
DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management
Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel…
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AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation
The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion d…
The 2013 AdWords Top Contributor Badge Awards
For the past few years, Google has been awarding their top top contributors…
Conversion & Device Insights Come To Google AdWords Top Movers Report
Several months ago, Google released the top movers report for advertisers to see how your campaigns are moving in terms of changes to your budgets and clicks.
Now…
How To Use AdWords Scripts Efficiently In Agencies And Enterprise SEM
I’m a big fan of all the things you can automate using AdWords Scripts — from calculating account-level Quality Score, to creating ads from a spreadsheet, to optimizing keywords using data from the Search Terms report. When using scripts to manage a single account, it’s well worth…
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Google Shopping Campaigns Now Global
Last october, Google released a new campaign type for Google Product Listing Ads (PLAs) named Google Shopping Campaigns. Now, Google Shopping Campaigns is available to all advertisers – worldwide…
Google Shopping Campaigns Are Now Live — How To Get Started
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords…
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Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight
In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We’re now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a…
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