The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries
Yesterday Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on and ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move…
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Google AdWords Goes Not Provided: Referrer Data Gone For Paid Search Ads
The rumors were true, Google has indeed went the not provided route for paid search ads, AdWords ads.
Let me step back and explain what is happening, so you really understand it…
AdWords Scripts Grows Up With MCC Level Scripts
So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a sni…
Not Provided Comes To Paid Search: What Will The Impact Be?
If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure…
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Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the…
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Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work
Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…
Please visit Search Engine Land for the full article.
Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]
Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over…
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Google AdWords To Go Not Provided Also?
As you may have heard already via AJ Ghergich or my post referencing his on Search Engine Land – it seems incredibly likely that the changes coming to not provided via Google is that they will apply the same rule they have for organic referrer data to …
Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”
There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software even for AdWords advertisers. We expected changes to not provided in the near …
AdWords Editor Version 10.4 Arrives With Bid Strategies Support
The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here’s the lowdown on what’s new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies…
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Google Analytics & AdWords Make It Easier To Link Accounts
Google announced they have streamlined the process to link your Google AdWords account to your Google Analytics account.
The new mechanism is launching in the upcoming weeks and will give you the ability to link multiple AdWords accounts all at once…
Top 3 Scripts for Adwords Account Automation
Adwords Scripts can save you time, money and effort so why not try these 3 simple free scripts on your own campaign?
Post from Jackie Hole on State of Digital
Top 3 Scripts for Adwords Account Automation
Google AdWords Call Conversion Tracking By Call Length
Kim Clinkunbroomer reports getting an email from Google about a new way of reporting on call conversions based on the length of a call.
Starting at the end of this month…
Google Retiring PLAs For Shopping Campaign Type & Adds Features
Google announced this week that they are retiring the “regular PLA (product listing ads) campaign” type and will require all advertisers to upgrade to Shopping campaigns by late August 2014…
Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014
Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedba…
Getting More From Your RLSA Campaigns
Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year! However, many people out there are still not putting them to use, and those who are using them could probably be getting…
Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]
In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks…
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Google Referrer Data Is Getting Passed On Searches From IE8
IE8, still the most popular version of the Internet Explorer browser worldwide, is now passing referrer data from Google searches. The move to drop SSL is recent, and isn’t carried over to other versions of Internet Explorer. The full set of referrer data is passing through. Here’s a…
Please visit Search Engine Land for the full article.
Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period,…
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How To Reduce Landing Page Clutter For Optimal AdWords Performance
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or…
Please visit Search Engine Land for the full article.