This AdWords MCC Script Will Save You An Hour Every Day!
If you’ve kept count of how many of my posts during the past year have touched on AdWords Scripts (6 out of 16), you’ll know how useful I believe they can be to streamline repetitive tasks in AdWords. I use them all the time for accounts I manage; and without them, I simply couldn’t be…
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Google Adds New Features To The Keyword Planner Tool
Google has added nine new features to the Google Keyword Planner Tool today. Here are the new features in the Keyword Planner tool that you should be able to play with yourself today. The images and descriptions are from Kim Clinkunbroomer’s blog. (1) Nice graphical visualizations and…
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Google AdWords App Marketing, Estimated Total Conversions & More
Google announced what they showcased at an event they hosted for 170 search marketing experts at the AdWords Performance Forum the other day…
Search Marketers: Keep Calm, Carry On
Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of…
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Google’s 4/22 AdWords News: Features For App Ads, More UI Tools, No Wild Surprises
Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced…
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Confirmed: Google AdWords Query Not Passing In Referer String
As you know, Google AdWords went not provided, although there are ways to get the data and for the data to not be as secure as you want.
That being said, I decided to confirm and test this by setting up a test…
Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads
Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]
5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return
Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available…
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Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it…
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Google Brings +Post Ads To All With 1,000 Google+ Page Followers
Google announced they are expanding the +Post Ads to all advertisers who have over 1,000 followers on their Google+ Pages.
In addition…
Google Shopping Results In Knowledge Graph Carousel
Spotted via Pete Meyers and posted on Google+, it seems Google is testing showing paid results, i.e. Google Shopping results, product listing ads, directly in the Google Knowledge Graph carousel…
Google Tests Showing Product Ads In Knowledge Graph Carousel Area
About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on th…
States Threaten Action If Google Doesn’t Delist “Illegal Sites”
According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites they argue teach or enable criminal activity. In particular, they continue to pressure Google to eliminate advertisi…
6 Steps To Boost The Profitability Of Your SEM Acquisition Program
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click […]
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RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend
RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile device…
Google Teases April 22 AdWords News, More Than 10 Announcements Coming
On April 22, Jerry Dischler, VP of Product Management for AdWords will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look a…
Report: Google Running Another Test To Map In-Store Sales To AdWords Ads
When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on…
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Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data tha…
Google AdWords Not Provided Still Hypocritical
As you know, Google is now not passing referer data to AdWords advertisers log files, web servers and analytics packages. Hence, AdWords went Not Provided…
10 Surprising Facts About “Keyword (Not Provided)” For Paid Search
Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are 10 things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can…
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