Google Ads Everywhere: *Evil Laugh*
A few days ago, Google scared the world when the SEC report revealed Google that Google wants to place ads everywhere.
In fact, one of the items listed was placing ads in thermostats…
Google Tells SEC Reporting On Mobile CPCs And Clicks Would Not Be Meaningful, Too Confusing
The average cost-per-click advertisers pay for Google ads has been declining year-over-year since the fourth quarter of 2011. The rise of mobile has long been seen as the driving force behind the declining average cost-per-click (CPC) — a glut of new ad inventory coupled with the fact that…
Please visit Search Engine Land for the full article.
Bid Simulator Now Available For Google Dynamic Search Ads
If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is…
Please visit Search Engine Land for the full article.
Google AdWords Dynamic Search Ads Supported Within Bid Simulator
Google quietly announced on Google+ that the bid simulator tool now supports Google’s dynamic search ads.
Dynamic Search Ads automatically show your ad based on the content of your website…
3 Key PPC Metrics Are Lying To You. Find Out How
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking…
Please visit Search Engine Land for the full article.
With New GDN Ad Format, Text Ads Will Compete In Display Auctions
Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as “display-like” ads on publisher sites that have opted only to show display ads in their AdSense accounts. The implication for AdWords advertisers is…
Please visit Search Engine Land for the full article.
India Opens Second Google Antitrust Investigation Over AdWords
Google is in the midst of an antitrust, anti-competition investigation in India. Not long ago the company was fined by the Competition Commission of India (CCI) for not cooperating in that investigation: “not providing information and documents required.” Now a separate…
Please visit Search Engine Land for the full article.
7 Conversion Rate Truths That Will Change Your Landing Page Strategy
Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented alrea…
Marin Software Adds Support for Google AdWords RLSA
Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the …
Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with…
Please visit Search Engine Land for the full article.
New PLA Test Spotted: Google Ranking Products By Reviews And Ratings
The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with “best”, the PLAs were shown in order of a numerical rankings system that appears to be factoring in the quality and quantity of each…
Please visit Search Engine Land for the full article.
Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1
As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on…
Please visit Search Engine Land for the full article.
Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Cli…
Google AdWords MCC Scripts
Google announced a powerful way for developers or tech savvy advertisers to save time when managing their AdWords accounts through MCC Scripts.
Google has now made MCC Scripts available to all advertisers. MCC Scripts is a way to manage your AdWords a…
Where SEM Is Concerned, Google+ Appears To Be Alive And Well
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product …
Does Google Want to Cut Out AdWords Middlemen?
The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, so…
Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change
You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In r…
Google AdWords Express Grants Expanded To 15 More Countries
Google announced on Google+ that they have expanded the Google AdWords Express Grants program to 15 new countries.
Google said they are excited to allow “more nonprofits across the world can now take advantage of AdWords Express to quickly and easily…
Google Offers Upgrade To Shopping Campaigns Via PLA Campaigns But…
Google announced a new method for those who want to create Shopping campaigns on AdWords…
Google Keyword Planner Tool Gets New Features
Kim reports the keyword planner tool within the Google AdWords console has quietly added nine new features today…