AdWords Best Practices Resource Center Opens for Digital Marketers
We are pleased to announce the new Google-sponsored AdWords Best Practices Center on Search Engine Land. This page provides best practices that are authored and curated by the search company – including checklists, guides, white papers, and webinars – all geared toward improving proficiency with…
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How To Manage Bids For AdWords Shopping Ads
Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search, you have to add keywords to target more queries. In Shopping, all queries that match your products are targ…
A Defense Of Broad Match For SEM
“A Sunday Afternoon on the Island of La Grande Jatte” by Georges Seurat is a renowned work of art that currently sits in the Art Institute of Chicago. You’ve probably seen it at some point or another. It’s known for its size (almost seven feet tall and over ten feet wide) and its style…
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Google’s New Content API For Google Shopping
On Friday, Google announced they launched a completely new Content API for Google Shopping…
Why You Don’t See “World Cup” Ads On Google
Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was…
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Report: Google Losing Share Of Mobile Search Ad Market
Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google’s mobile ad dominance. The firm says that US mobile advertising in total will be…
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Google AdWords Drops IE9 Support
While Bing Ads dropped IE8 support, Google AdWords is dropping Internet Explorer 9.
If you want to login and manage your Google AdWords account, you need to use the latest version of Internet Explorer or Safari, Chrome or Firefox. Basically…
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Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords
Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development. You don’t need to re-invent the wheel each time a common problem is encountered because you can use the…
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Google AdWords To Drop Support For IE9 This Month
If you’re among the 8 percent of Internet Explorer users still on IE9, you’ll soon have to seek out an alternative way to access AdWords. Google announced Tuesday, that as of June 30, 3013, AdWords will no longer support IE9. Google regularly ditches AdWords support for legacy browser…
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Discover Who’s Eating Your SEO Lunch… And How To Beat Them
The combination of web analytics and a thoughtful SEO strategy is a winner. Here’s one of my favourite strategies to ensure you’re beating your competition at SEO linkbuilding.
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Google AdWords Weekend Conversion Reporting Issue Now Fixed
Anyone else have @Adwords conversion tracking fail over the weekend? #ppcchat — Jason Manion (@JasonManion) June 2, 2014 Many AdWords users logged in to their accounts on Monday to find conversion and revenue stats were nearly non-existent starting Friday, May 30. Google has said the problem has…
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How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!
When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know it’s possible somehow, tell me how!” I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent…
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Google Comparison Ads Under Fire In UK
The UK financial services industry regulator Financial Conduct Authority is taking a closer look at Google Comparison Ads. UK price comparison sites have complained that Google is unfairly competing with them by placing its own “product” at the top of search results. Comparison Ads,…
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Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords
Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These…
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Google AdWords Knowledge Graph Overlays
@ArianaWolf spotted Google placing those knowledge graph overlays we see often in the organic search results…
How Google Can Help Enhanced Campaigns Reach Their Potential
It’s been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser…
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Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google…
Google Now Testing Knowledge Graph Popups In AdWords Ads
Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Arianna Wolf, a search strategist at 90 Octane, provided screens…
Are Your Google Display Network Results Damaged By AdSense For Mobile?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your…
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Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns
The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure — before Google does it for you — is just a few months away. A new study from CPC Strategy suggests it’s worth making the switch sooner rather than later. CPC…
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