Should You Be Bidding On Your Brand Terms For Your Search Ads?
While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental…
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Google Wants You To Link Your Google My Business & AdWords Accounts
Google announced they want you to link your new Google My Business account, formerly Google Places, with your Google AdWords account.
This is the new and “upgraded location extensions” that should offer you a “a better way to display your business loc…
Now Link Google My Business And AdWords, Get Account-Level Location Extensions
Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called …
Google Shopping Ads With Price Grouping
Google is testing a new Google shopping ad layout, where they group the ads by pricing. For example, they may show ads of products for prices above a certain price and then below a certain price…
Reassess How You Prioritize Your E-Commerce PPC Campaign Builds
Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world…
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New Google AdWords PLA Test Groups Products By Price
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks —…
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New AdWords Quality Score Info: What You Need To Know
By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!…
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Three Tales of PPC Geotargeting Successes
With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini […]
Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options
Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note t…
Google AdWords: “Delete” Is Now “Remove”
Google has made a significant language change to the AdWords interface, replacing the “Delete” button and renaming it “Remove.” I am not joking. This is being rolled out over the next couple weeks.
Google AdWords Editor 10.5
Google has released version 10.5 of the AdWords Editor.
10.5 brings mostly functionality around the shopping campaigns. Specifically product groups, upload and check changes…
Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances
It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available…
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Google AdWords Begins Enforcing Porn Ads Rules
CNBC reports that Google is now banning porn businesses from utilizing their ad network. The truth is, the policy of not allowing adult ads in the Google ad network was announced in March. You can read about it on Google’s help pages over here: The AdWords policies on adult sexual services,…
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Got To Be A Bug: Google Shopping Ads With Blue Highlights
Aaron Dicks shared with me on Twitter a weird display for the Google Product Listing Ads/Shopping ads (or whatever they are called now). The ads show as they normally do but the product titles are highlighted in this dark blue color…
The 10 Most Important Paid Search Developments So Far In 2014
It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings….
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Mobile Calls Are The New Conversions: 7 Tips For SEMs
Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…
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3 Opportunities With Those New Google Shopping Campaigns
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The…
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New Google AdWords Distance Reporting & Location Bidding Controls
Google quietly announced on Google+ a new report and bidding option based on distance of the searcher to your location.
The new report shows you impressions, clicks…
YP Joins Google’s Premier SMB Partner Program
YP is the largest of the major US yellow pages publishers (and local search providers), with roughly 4,000 sales and support reps and 575,000 (mostly small business) advertisers. The company has now joined the ranks of the Google AdWords Premier SMB Partner Program. Also on the list are fellow…
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Google Beefs Up AdWords Location Extension Reporting And Targeting
Google has rolled out a couple of enhancements for paid search advertisers with brick-and-mortar locations. A new distance report for ads with location extensions show performance broken out by distance from your businesses, ranging from 0.7 miles to o…