Google AdWords New Bulk Update Interface
Google quietly announced a new tool to bulk update your ads within the AdWords interface.
The new tool lets you quickly update your settings across campaigns within your accounts, specifically location changes, language changes, campaign end dates…
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Google’s 2013 Mobile Search Revs Were Roughly $8 Billion
How much money is Google making in mobile search? There have been various analyst estimates for some time. However now we can do the calculation with greater accuracy. Last week the IAB released an updated report on global mobile advertising revenue. T…
Google AdWords Launches New Bulk Editing Tools
Google announced on Google+ that they are rolling out a new bulk editing feature within the AdWords console. The new tool enables you to update your settings across your campaigns in a more efficient manner. The features in this tool include: Filter fo…
New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion…
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Google AdWords To Enable Conversion Selection For Bid Automations
Google announced on Google+ that they are adding a new feature to Google AdWords that will enable you to choose which specific conversions to include in bid automation…
Google AdWords New Bulk Update Interface
Google quietly announced a new tool to bulk update your ads within the AdWords interface.
The new tool lets you quickly update your settings across campaigns within your accounts, specifically location changes, language changes, campaign end dates…
…
Tips For A Successful PPC Account Takeover
When you’re taking on an existing account, perform these important checks to ensure you start off on the right track.
The post Tips For A Successful PPC Account Takeover appeared first on Search Engine Land.
Please visit Search Engine Land for the f…
Google AdWords Website Call Conversions
Yesterday…
Google Launches Ability To Track “Website Call Conversions” In AdWords
Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web site from an ad click. A code snippet dynamically inserts a Google forwarding number on the…
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Google AdWords Paintball & Other Dangerous Weapons Ban
In less than a month, Google will be banning the advertisement of airsoft guns, paintball guns, bb guns and gun scopes, ammunition, ammunition clips or belts in September.
Google posted a preview of the change to their policy…
5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior
Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations?
The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.
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Google AdWords Tests New Hotel Ad Booking Format
Moz reports on Google+ that Google is testing yet another AdWords format, this one around nearby hotels.
Here is a search for [boca raton resort] that normally brings up a carousel at the top of the page but here…
Google AdWords Exact Match Now Matches On All Plurals, Misspellings, Etc.
Google AdWords announced last night that they are now dropping the option to opt out of close variants for exact match keywords. That means, Google will match your exact match keywords for plurals, misspellings and other close variants – even if you d…
Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close var…
Google AdWords Shopping Campaigns Upgrade Tool
Google has launched a new tool to help advertisers upgrade their Product Listing Ads (PLAs) campaigns to Google Shopping ad campaigns.
As you know…
These 10 Analytics Reports Will Improve Your AdWords Results
I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite…
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As PLAs Come To An End, AdWords Rolls Out New Shopping Campaigns Upgrade Tool
With Product Listing Ad campaigns coming to an end this month, Adwords has launched a new tool to help users upgrade their PLA campaigns to Shopping campaigns in what it claims is just a, “…matter of clicks.” According to the announcement: Google offered the following screen shot…
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New Google AdWords Local Format Test
@dr_pete spotted a new Google user interface test for local maps ads within the Google search results.
The ads show up in what looks like an organic local map box…
Google AdWords Listen Now Ads
Google is now showing a new ad format for music related queries. If you search for [neil young, [the beatles], [led zeppelin] or any other band or artist, you will most likely see ads within the knowledge graph to “Listen Now” either via Google Play, …
Google Settles Shareholder Suit, Will Set Aside $250M To Disrupt Rogue Online Drug Ads
Google will create a $250 million internal program to battle rogue online pharmacies as part of a deal to end a shareholder lawsuit, Reuters reported today. The litigation was sparked by Google’s $500 million settlement in 2011 with the U.S. Justice Department, which alleged that the search…
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