Google AdWords Editor 10.6 Now Available
Google quietly announced on Google+ that the Google AdWords Editor has been upgraded from version 10.5 to version 10.6.
Currently, the release notes do not have any documentation on version 10.6…
Google Brings PLAs To Third-Party Sites Like Walmart.com
Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and ecommerce s…
Optmyzr Launches Google Shopping Campaigns Setup Tool
There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns….
YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool…
Please visit Search Engine Land for the full article.
New: Google AdWords Callout Extensions
Google announced a new AdWords extension named callout extensions.
Callout extensions let you add additional text that shows with your Google search ads, highlighting specific information about your products and services…
Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting
Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.
The post Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting appeared first…
AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads
Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping,…
Please visit Search Engine Land for the full article.
Google Rolling Out Consolidated Billing For AdWords MCC Users
Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will re…
Google AdWords Consolidated Billing
Kathleen from Google announced in the Google AdWords Help forum that agencies can now sign up for consolidated billing within AdWords.
AdWords consolidated billing allows you to combine multiple account invoices into one single invoice. Kathleen said …
Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-stor…
DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
Today Doubleclick Search launched three new reporting and optimization tools for for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar…
Please visit Search Engine Land for the full article.
Google AdWords Design Update: Kennedy Phase Two
Google shared on Google+ that they have updated the design for the AdWords reporting interface ever so slightly.
I believe Google internally called this update…
The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts
Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…
Please visit Search Engine Land for the full article.
AdWords Adds Single Currency Reporting For Conversion Values
AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Ad…
Google AdWords Enables Multiple Currencies For Conversion Tracking
Many web sites that sell products or services these days sell them in multiple currencies and now Google AdWords will let you track those conversion values in the currency you sell them in.
Google quietly announced on Google+ that now you can add curr…
If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program?
Google has continually denied that an account-level Quality Score exists — yet this unseen metric still seems to have an impact on AdWords performance.
The post If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google App Promotion Ads
Google announced you can now globally promote your apps within the Google Search, the Google Display Network and YouTube ad networks.
Google previewed this back in April where you were able to promote apps to users who install apps…
Google AdWords Paintball & Other Dangerous Weapons Ban
In less than a month, Google will be banning the advertisement of airsoft guns, paintball guns, bb guns and gun scopes, ammunition, ammunition clips or belts in September.
Google posted a preview of the change to their policy…
Google AdWords Website Call Conversions
Yesterday, Google announced a new feature to allow advertisers to track conversions via phone directly with call in phone numbers that forward to your main office or business.
Google AdWords To Enable Conversion Selection For Bid Automations
Google announced on Google+ that they are adding a new feature to Google AdWords that will enable you to choose which specific conversions to include in bid automation…