Google AdWords Renaming Column Names To Match Google Analytics
Google announced on Google+ that by November 10, 2014, they will be renaming a few columns within the Google AdWords reporting interface to be consistent with the Google Analytics naming convention…
Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for pro…
Target In-App Purchases With Google Ads
Google announced on Google+ that you can now target your ads around those who make in-app purchases within the Google Play store.
The new option is a check box under the interests tab, that reads “only show ads to people who purchased an app or made a…
Keep Your AdWords Scripts Maintainable With These 3 Tips
If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started…
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Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes
Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo…
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3 Small Paid Search Optimizations With Huge Impact
Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It’s the little things that count.
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Google Currently Won’t Accept HTTPS Sites Into Google Trusted Store Program
Google launched the Trusted Store program back in 2011, their way of vouching for online merchants.
But if those merchants are fully HTTPS…
An SEM Christmas Carol: Q4 Past, Present & Yet To Come
SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future?
The post An SEM Christmas Carol: Q4 Past, Present & Yet To Come appeared first on Search Engine Land.
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Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort
Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a…
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Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014
Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The tw…
Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010
In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2…
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RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y
Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search ad spend on Google increased 27 percent and Bing increase ad spend rose 24 percent, for an overall growth rate of 26 percent year-over-year. No surprise,…
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Google AdWords Change History Reporting Improvements
Google announced on Google+ that they made two larger changes to the change history features within the AdWords console.
(1) There are now change history columns in the reporting interface, so you can see details about your account changes…
What To Do When The PPC Competition Plays Dirty
Contributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices — even when the search engine declines to take action.
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Google Custom Affinity Audiences
Google announced a new targeting option for the Google Display Network named Custom Affinity Audiences.
Custom Affinity Audiences enables advertisers to create audiences that are more tailored to their brands, compared to Google’s current broad…
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Measuring PPC Account Efficiency Vs. Volume: A Case Study
In making your PPC accounts efficient, are you passing up volume that could be profitable? Columnist Matt Umbro checked it out in one account.
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Google Expands Dynamic Remarketing Ads
Google is expanding their dynamic remarketing ads to more verticals including hotels, flights, real estate, classifieds, jobs, auto…
Google AdWords PLAs Automatic Item Updates
Google announced a new feature to help reduce the number of ad disprovals due to there being price mismatches between your PLAs feed and what is displayed on your web page.
This is called “automatic item updates” and can be enabled if you have impleme…
Google Introduces Automatic Item Updates For PLAs
Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates”…
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Google’s New Mobile Display & Video Ads
Google announced their next steps in what they think will improve display ads across desktop and mobile platforms.
In the next few months, Google will begin rolling out “several mobile display ad formats and tools across the Google Display Network…
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