Traffic Insights From Google Shopping Search Partners
Google recently started distributing Google Shopping campaigns to selected partners. Columnist Rebekah Schelfhout explores what impact, if any, this has had on advertisers.
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Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks
Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of…
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Google Quality Score Algorithm Update?
A couple savvy advertisers posted in WebmasterWorld that they noticed major changes to their quality score metrics for a nice number of keywords in mid-October…
What’s Ahead For Paid Search?
As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can shape the future of paid search.
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Coming Soon: Google Analytics AdWords Shopping Campaigns Report
Google noted on Google+ that they are coming out with a new Google Analytics report for helping AdWords advertisers who use shopping campaigns track those campaigns…
Google AdWords Local Forwarding Numbers
Google announced on Google+ that call extensions now support local forwarding numbers, so you can show searchers local numbers to them, which may increase the chances they will call your local business…
New AdWords Shopping Campaigns Report For Google Analytics Rolling Out
Today, Google announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks. The news comes along with the full release of Enhanced Ecommerce f…
Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns
Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user…
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Google AdWords Bulk Editing, Uploading & Managing
Google posted on the AdWords Blog a review and some new features around managing your AdWords account in bulk by making it easier and more streamlined to manage your campaigns.
Google updated their bulk spreadsheet upload feature…
2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC
No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms.
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Google Analytics Treemaps For AdWords Reporting Coming Soon
Google mentioned on Google+ on the Google Analytics account, that a new AdWords reporting feature named Treemaps is coming to the software.
New Google AdWords “Automated Extensions” Report Rolling Out
First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it…
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Google Enables Multiple AdWords Account Logins
Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows …
Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.
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Google AdWords Multi Login Support Rolling Out
Google announced on Google+ that you can soon login to multiple AdWords account via the top right menu. It basically will let you toggle from one account to the next very quickly…
Coming Soon: Google AdWords Automated Extensions Report
Google quietly announced on Google+ that in the next couple weeks they will roll out a new advertiser report within the AdWords console to show advertisers how well their automated ad extensions are performing…
Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…
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4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
The post 4 Reasons Y…
HTTPS Sites Now Work With Google Trusted Store Badge
A week ago, we reported that HTTPS sites can’t work with the Google Trusted Store program because the badge is not HTTPS enabled.
Well…
AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords
Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the swi…