Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize …
Conversion Estimates Added To Google AdWords Keyword Planner Tool
Google quietly announced on Google+ that they’ve upgraded the Keyword Planner tool to support conversion estimates.
Now you can use a slider to see how varying bids may influence your campaignsâ performance differently for desktop and mobile devices…
Google Merchant Center Adds Diagnostics Section
Google announced they’ve added a new diagnostics tab in the Google Merchant Center that provides consolidated issue reporting for your feeds and items. This tab now replaces the Data Quality tab but aims at improving the troubleshooting efforts of your…
Google Keyword Planner Now Shows Conversion Estimates
Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated…
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Five New Google AdWords Shopping Campaigns Reports
Google announced the addition of five new reports specifically designed to help you with your Google AdWords Shopping campaigns…
Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More
Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges….
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Google Shopping Merchant Promotions Roll Out To More Countries
Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their…
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AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status
The Demographics tab under the Display Network section in AdWords now displays charts on gender, age and parental status for campaigns running on the display network, including retargeting campaigns. The Demographics tab began rolling out last month. T…
New Google AdWords Graphs For Demographic Reporting
Kim Clinkunbroomer posted on Google+ that Google has added new charts and graphs within the Google AdWords Display Network Demographics section.
The new charts use the donut chart format to display gender…
Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of
Every paid search marketer has their “pet” reports. Some are obsessed with quality score, others with queries, and some chase sheer numbers of active keywords. Over the years, I’ve developed a set of “go to” reports where I always find meaningful insights and account…
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AdWords Glitches? Google Says Shopping Campaigns Access Issues Have Been Fixed
Paid search management is demanding enough without platform connectivity issues. Over the past weeks, several AdWords users have taken to Twitter to complain about ongoing issues with what’s come to be known as the “red bar of death”. The red banner looks like this: Last week,…
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Google AdWords Courtesy Credit For Default Settings
There is an interesting story in a Cre8asite Forum thread about an AdWords customer who was able to get a rare “courtesy credit” from Google.
To make a long story short, the 10 year old AdWords had some maintenance done to it by the advertiser…
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Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears
The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google is abandoning the Carousel of horizontal listings that appeared at the top of local search results for hotels, restaurants and a few other verticals. With the changes, Google is now…
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More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies
This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as conversions,…
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Anticipating What Products Will Drive Your Holiday Paid Search Sales
With products changing from year to year, how can you predict which items will be hot sellers this holiday season? Contributor Mark Ballard offers some advice.
The post Anticipating What Products Will Drive Your Holiday Paid Search Sales appeared firs…
In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites
Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen shot was sent to Search…
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New Google AdWords Bid Strategies Reports
Google announced on Google+ that the AdWords reporting interface now has two new reports around bid strategies. If you do not see them yet, don’t worry…
Google Mobile Ads May Show Three Business Locations
Google quietly announced on Google+ that now some branded business queries may show an ad with two or three business locations to choose from when the searcher is within a specific mile radius of multiple locations…
Google Analytics Adds A New AdWords Report For Aggregate Account Reporting
Google announced on Google+ that there is a new Google Analytics report for AdWords customers who manage multiple AdWords accounts for the same site.
Google explained that many advertisers have multiple AdWords accounts linked to a single Google Analy…
AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads
Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current…
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