Category: Google: AdWords

I was always jealous of the big agencies that manage huge ad spend with Google AdWords. They always boasted how they put millions of dollars of ad spend on their credit card and then billed it back to their customers, leaving them with huge points to …

This is a pretty small update, but Google announced on Google+ that they added a new tab to show those who run shopping campaigns the impression share by device on the Campaign and Ad Group level…

Google announced a new version, written from the ground up, of the AdWords Editor.

AdWords Editor is a faster way for power users to manage their AdWords account and the new version aims to improve efficiency with the tool and their users…

Google announced on Google+ that they’ve enabled a way for advertisers to customize the columns they want to see in their reports.

Google said they are “introducing custom columns to AdWords reporting…

Google released a study claiming that the majority of ad impressions are unseen by users.

Google said “A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions we measured are not seen, but the average pu…

Google announced they have added new features to the mobile search results around shopping ads to bring more detailed product data in the search interface…