Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
Ever wonder how final delivery dates and special options effect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights.
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Video: Google AdWords Planning For 2015
The folks at Google, from the Google AdWords team, put together a 10 minute video overview of how you should use your 2014 AdWords data to plan for your 2015 ad campaigns.
How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?
Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion.
The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Rep…
Google AdWords Testing New AdWords Extension?
Kim Clinkunbroomer believe she has seen a new Google AdWords extension format test on one of her client’s ads.
She said the ad shown in the wild a set of link extensions that were dynamically pulled based on the query and the title tag of the page……
AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting
This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Fre…
Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014
This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…
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5 Incredibly Practical Reasons To Do PPC In 2015
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results…
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AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts
A primer on the fundamentals of Google AdWords scripts.
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Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapti…
What I Learned In AdWords Can Help You
I once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant…
Google Partners Adds Certification For Shopping Campaigns
New exam allows AdWords practitioners to become certified in managing Google Shopping campaigns.
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Google Shopping Campaigns Added To Google Partner Certification
Google announced on Google+ that they’ve expanded the partner program to include shopping campaign certification.
Google said “weâre very excited to extend the Google Partners certification offerings to include a new Google Shopping exam in the United States…
Google AdWords Store Visits: Tracking In-Store Conversions
Google announced something really big, which I am surprised the search marketing community isn’t talking about more. They launched “Store Visits,” a new estimate added to your estimated total conversions within your AdWords campaign that aims on bridgi…
To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
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Google AdWords Editor v11.0.1 Fixes CTR Reporting
Google quietly announced on Google+ that they issued a new version of the AdWords Editor…
Connecting AdWords Scripts & The Advanced Calendar API
In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates.
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Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix
Fix comes just a week after the initial roll out.
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Google AdWords Ad Copy Countdown Widget
Google announced yesterday a new countdown widget that easily enables advertisers to place countdown times within their ad copy dynamically.
This will allow you to create a sense of urgency for customers to buy now versus later…
New Widget In AdWords Makes Countdown Copy Easy
Quickly set up dynamic countdowns in ads without having to type variable strings.Quickly set up dynamic countdowns in ads without having to type variable strings.
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2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?
This was a huge year for AdWords changes. There has been ample attention given to many of the flashier new feature releases in 2014. There have also been many small changes that barely got a mention; many of those smaller, under-hyped updates were related to Google Display Network (GDN) targeting….
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