Are Dynamic Ad Varieties A Waste Of Your Time?
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
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New In AdWords: Stage Campaign Changes In Drafts, Test Changes In Experiments
Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible.
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AdWords: six simple techniques to save you money
We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite have enough. So we have compiled some advice that could save you money on a monthly basis!
A Primer On Automating AdWords With Structured Data
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.
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Google Shopping To Expand GTINs Requirements
Google announced on Google+ that they are going to be expanding their GTINs (Global Trade Identification Numbers) requirements for the Google Merchant Shopping feeds.
In September 2015 Google began requiring GTINs for many products from a list of 5…
Google Adds 24 Hour Support For AdWords Via Social Media
Google announced they are now offering 24 hour support, Monday through Friday, via social media channels. Specifically, you can access the AdWords support on Twitter, G+, Facebook, and YouTube by using the hashtag #AskAdWords…
Google AdWords Revises Automated Bidding Workflow
Google announced on Google+ that they have “revamped” the workflow for managing and setting up automated bidding within Google AdWords…
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
The post AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies appear…
Retailers: GTINs Required By May 16 For Google Product Listing Ads
GTINs will be required for brand name products sold by multiple merchants.
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Known Bug With The Google AdWords Keyword Status
Cassie from the Google AdWords team confirmed in a few Google AdWords Help threads that there is a known issue with the keyword status field in your AdWords report. In short…
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results?
Sorry, No Emoji Allowed In Google PLAs (Frown Face)
The emoji moment was short-lived, if already technically not allowed.
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AdWords App For Android Now Supports Universal App Campaigns
New conversion columns are also available in the latest Android update.
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Google AdWords Android App Added Universal App Campaigns & Conversion Columns
The Google AdWords app for Android has been upgraded to add support for universal app campaigns and new conversion columns.
The Google Play Store says that the two new features are universal app campaigns and new conversion stats…
Are You Digging Deeply Enough Into Geographic Optimizations?
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.
The post Are You Digging Deeply Enough Into Geographic Optimizations? appeare…
Attributing Retail Store Transactions To Online Clicks At Keyword Level
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Sear…
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…
Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
The post Google Search Partner Network: …
Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
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To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads
Company to extend AdWords credits to NGOs under Google AdWords Grants program.
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