Google is completely redesigning AdWords: Offers first peek
The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use.
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AdWords now applies recommended bids to new DSA categories automatically
The feature is designed to help managers set up a lot of dynamic search ad categories quickly.
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Google AdWords Dynamic Search Ads Now Defaults To Recommended Bid Feature
Google announced on Google+ that those who use dynamic search ads in Google AdWords, that the bid will default to the “recommended bid.”
Google said this is because they want to get advertisers up and running faster with these dynamic search ads…
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AdWords Search Exam gets an update: What you’ll need to know
The Google Partners exam now includes questions on the latest product features and search trends.
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New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
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Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
The post Google’s right-side Adpocalypse: What really…
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Google Revamps Search Advertising Exam For Google Partners
Google has quietly updated, or as they put it, “revamped” the Search Advertising exam for Google Partners.
They posted this on the AdWords features change log but I have not seen anywhere else mention it…
Get up close with PPC KPIs to improve your performance
What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics.
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New? Google Displaying Domain In Some AdWords Ad Titles?
Google seems to now show the domain name in the AdWords ad title in the Google search results. I am not sure if this is new or not…
How advertisers should repond to fewer ads showing on Google
Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.
The post How advertisers should repond to fewer ads showing on Google ap…
Google Opens Trial Run Ads To Search Ads With App Streaming
Google announced new ad formats and targeting options yesterday. The biggest item was expanding trial run ads to search ads.
That means you can use app streaming feature for ads in search…
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
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Google launches Trial Run Ads for apps in search results to let users play before installing
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.
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Send AdWords alerts directly to Slack with this AdWords script library
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
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The terrifying connection between malware, Google Search Console and AdWords
in the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations.
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Google AdWords Testing Scrollable Product Listing Ads
Google is testing a new format for the product listing ads, Google AdWords shopping ads…
Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop.
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Reverse-engineering AdWords Quality Score factors
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
The post Reve…
Google AdWords Automatic Scheduled Uploads
Google announced on Google+ a new automated feature to let you automatically set scheduled uploads for your AdWords ads.
Google AdWords can now automatically update your business data daily, weekly…
App marketers can now upload customer IDs to AdWords for targeting on Google Display Network
The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices.
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